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At present the new Opel Astra reporters of Frankfurt Motor Show has come directly from Detroit CEO General Motors Mary Barra , in his first public appearance outside the United States. “We will see changes in the auto industry in the next 5-10 years than have occurred in the last 50. The new Opel Astra with its Active safety systems is an important step in this direction, “he said on stage before removing the veil to the Astra Sports Tourer with the number one Opel Karl-Thomas Neumann . In his brief speech, the Bar has set out plans for the German mark, the only GM remained in Europe with Cadillac: “We accelerate the offensive of Opel / Vauxhall: 2016-2020 , launching 29 new vehicles including an electric car and a second flagship at the side of the Insignia. will be a SUV produced a completely new Rüsselsheim by the end of the decade, and will give the brand a further boost technological innovation. “
The goal of returning to the Profit in Europe in 2016 is confirmed, despite the Russian crisis of the car. In the second quarter, the loss of GM in Europe fell to 45 million euro, against 305 million in the same period 2014. Mary Barra announced from the stage that Opel points to a market share 8% in Europe by 2020 (in the first half of 2015 was 6.7%) and a return on investment EBIT of 5%. President GM Dan Ammann promises that the launch of the Opel Astra – today 30,000 orders in Europe – will help sales: “We are on the right track, there is a lot of work to do but we we will, “he said.
It is also confident Neumann:” This Opel Astra is the best we’ve ever built, “he said during the round table with journalists from all over the world. “It’s smaller and lighter than the previous, it consumes less and winks to the upper segments with features such as seat ventilation and massage, automatic parking, opening the door to gestural control, hotspot 4G mobile and Matrix LED lights IntelliLux that allow you to drive with high beams on without blinding anyone. And especially with technology OnStar , which in touching button puts you in touch with a call center that responds to your needs in your own language. “
Before you get in touch with technical characteristics of a car, however, potential customers must find aesthetically attractive . This is why the Opel designers have tried to convey visually the relief model, which thanks to the new platform weighs 180 to 200 kg less than the previous model. “We wanted to make it clear through design that the Astra is now more athletic and agile: we removed the Bacon “, said the head of exterior design Uwe Müller Ilfattoquotidiano.it, by turning around the car, showing the alternation of soft and stretched on the side line. The front instead is visually wider thanks to horizontal lines crossing continuously headlights and grille. But the strong point of the model, according to Müller, is the spacious interior , in apparent contradiction with the streamlined design, a result achieved by moving ahead the dashboard thanks to careful packaging of all you must stay inside the engine cover.
The hard part of designing the Astra? “Imagine a model that had character but appeal to everyone : we must convince young people, but also older people, singles, couples and families.” The Astra, in fact, competes in the increased European segment , the “C” to the compact which also Volkswagen Golf , Ford Focus, Peugeot 308 and the new Renault Megane , also debuting in Frankfurt. In Italy, the Astra five-door is thrown into the fray with a starting price of 17,600 € , the paper very competitive, but you have to wait for the complete lists to make comparisons.
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