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of Natasha Ronchetti | 22 September 2015

It is the most important event for the ceramic industry. And it is the place where, every year, the companies of the Italian ceramic tile show in the world’s efforts – technological, productive, creative – to maintain and strengthen leadership and prestige in the global market. With the new edition of the Cersaie – International Exhibition of Ceramic Tile and, from 28 September to 2 October in the halls of BolognaFiere – reaffirms its caliber event that offers every year the latest in innovation , to draw superstars, to act as inevitable destination for designers, a crossroads for new ideas, a platform for debate on developments of homes and cities, observatory on the changes in demand.

“The format is to always – says Emilio Mussini, chairman of the Promotional Activities and Fairs of Confindustria Ceramica – with the confirmation of the global profile of the event in the context of hard surfaces and the characteristics of the most important showcase for the bathroom. The lounge showcases the primacy of Italian ceramics in achieve increasingly new, technological development and functional materials each year, with an incessant process, expands the space usage of the tiles. “

This year, 835 exhibitors are expected: 517 are the standard-bearers of the Made in Italy, 318 come from across the border, from 39 countries. Numbers which must be added those related to companies operating in the field of bathroom furniture, which are almost 200. Last year, foreign visitors were 45 thousand and Confindustria Ceramica expected another increase, with another record number of foreign.

That’s thanks to the lure of superstars participating in the exhibition as part of “Building, Dwelling, Thinking”, now considered one of the most qualified initiatives dedicated to the evolution of architecture and design. Among the stars of the show, big names such as designer Glenn Murcutt, expert in eco-construction. Arriving from Spain Francisco Mangado, major user of ceramics in his designs, like the German Matthias Sauerbruch: the two architects will compete on their design philosophy. Among the stars of the show also Solano Benitez, who will bring a testimony of what it means to architecture in South America, while Markus Bader of Raumlabor Berlin and Arturo Franco talk about recycling and urban regeneration.

In addition to exhibitions of new culture of living (“Day Off” and “Cer-style. Italian style concept”), the show proposes “The city of the pose”, which in collaboration with the trade association Assoposa, on an area of ​​700 square meters , will conduct demonstrations with large format tiles, ceramics by thin coatings.
Among the conferences, on September 29, “Cer Interview. Ten years of evolution of the ceramic material in the design culture, “with Alessandra Cup, Andrea Maffei and Andreas Kipar: delve into the issue of the use of ceramics in different areas, including housing, infrastructure, street furniture.

Among the confirmations also the section of the hall dedicated to the wood, with some of the most important companies in the industry: “Wood is a material – explains Mussini – which is increasingly used in combination with ceramics and Cersaie has found the right relief. “