Spot “targeted” and news as “Westworld” In the schedules of Sky a … – the Journal

Laura Rio

The surprise is the announcement of the suspension of the relationship of the Sky with Paolo Di Canio. The ex-footballer will not be the conductor of the show on the Premiere League, which is a consequence of the upheaval, which was sparked a photo posted by mistake on the social media profiles of Sky Sports in which Di Canio shows a tattoo on his bicep with the inscription “Dux” . “We made a mistake, – said Jacques Raynaud – vice-president the executive Sports Channels – we apologize to all those to whom we have bumped up the sensitivity”. The case has a little saddened the gala presentation of the schedules of the Sky for the season launch took place yesterday evening at the teatro degli Arcimboldi in Milan. A season that reconfirms the programs, the series and the sport most loved by the subscribers with some news.

the first relates to The advertising that will not be the same for all, but differentiated for different types of subscribers. In essence, each viewer will see the spots that are closest to his interests, his tastes. A technology called Adsmart (that will be in operation from January) innovative, which seeks to make communication more effective for companies, but also a bit disturbing. The vertex Sky to ensure that the intrusion in the privacy of the customers will stop at the analysis of the subscription package chosen and the geographic location (“For example, if one lives by the sea we do not see the spot of the car, four-by-four”), but at this pace who knows in the future where you will be able to get.

For the rest of the network flagship, SkyUno fielded a nice team of talents: in the first place, Fiorello in the early morning (from 10 October) every day for 50 episodes, with its Kiosk Flower. And then, in the early evening, in time sequence, first the X Factor, tonight with the auditions and the new jury, composed by Alvaro Soler, Arisa, Fedez and Manuel Agnelli; following, Masterchef, Hell’s Kitchen and Celebrity Masterchef (a cooking show with contestants of famous people such as the Kitchenette and Filippo Magnini ) to the place of Masterchef Junior. New the one man show of Cattelan, which becomes a sort of Letterman show, aired as the strip at night all the evenings starting from February.

For the series, another focal point of the Sky, arriving on the Atlantic The Young Pope, (from 21 October) already presented with great fanfare in Venice, Gomorra, House of Cards (from march), Fargo in April, 1993, the result of 1992, in may. Instead we have to wait until the summer for the seventh season of ” The throne of swords. The new series Westworld, Hbo, which draws its inspiration from the film The world of the robots of Michael Crichton with Anthony Hopkins in the cast. Still in the processing phase, Zero Zero zero, taken from the book of Saviano and the new series the commedians that sees Claudio Bisio and Frank Matano busy to do themselves.

as far as the clear channels free, on Tv8 in the autumn, the news (certainly not for the tv in general) will be a show with child prodigies presented by Bisio, the Kid’s Got Talent, while the parent, Italia’s Got Talent will air in the spring.

A new project is instead The story of the real documentary series from October on Sky Atlantic and Sky on demand, which tells the language of the contemporary facts and issues as the sinking of the immigrants, the slums, the power of the social of Pope Francis.