– ROME – Image Line, Italian Hi-Tech company specialized in digital solutions for agriculture, in partnership with the National Museum of Science and Technology in Milan, will present at Macfrut a novelty designed for visitors. See you in Rimini 14 to 16 September, for a new new stage dell’AgroInnovation tour.
“It ‘s too early to reveal what it is – said Ivano Valmori, founder of Image Line – for the moment we can say that we will offer agriculture professionals a different way of looking at their work. We are sure that you will surprise themselves how through this experience will discover new aspects of their business. this approach – concluded Valmori – it is based on three key concepts: learn, connect and tell. ” The collaboration between Image Line and the Museum – a note reads – started last year at EXPO2015 with “#FoodPeople. The exhibition for those hungry for innovation” and this year will make a further step forward with this new project .
on the occasion of Macfrut, Rimini September 14 to 16, Image Line will also present the new edition of the research, conducted in collaboration with the Nomisma, of digital, technology and agriculture, analyzing the views of consultants in agriculture (engineers, agronomists, agro-technicians and agricultural experts).
“last year, research has photographed a new farmer and much changed in the recent past. a farmer – said Valmori – which for his work uses the Internet a lot more, 62%, and much less the hoe. This confirms that we were right to develop a different way of communication and information that since September 14 we will present at Macfrut, which aims to show how to be changing not only the ‘farmer but also around the world that revolves around it, showing that the Image Line partnership with the Museum and Nomisma is a winner. ” “We are happy that Image Line chose the Macfrut to introduce the project realized with the museum – said Fiorenzo Galli, Director General of the National Museum of Science and Technology in Milan – because we believe that the meeting between agriculture and innovation is one of the pillars on which will be played on the challenge of economic development in the coming years. it is a global challenge that concerns all developed countries but also – and i would say above all – those in developing countries.
Italy then has an edge – continued Galli – because it can combine innovation in agriculture with a long tradition of Made in Italy food sought and celebrated in the world. All the more reason we are proud to have contributed to the development of this project that looks at ‘ agriculture as a strategic asset of our country. ” “This second edition moves the focus by the farmer for professionals who assist him then tracing a line of continuity which enables us to look to the world of 360 degrees, as hardly was done in the past, said Denis Pantini, Director Agribusiness Area of Nomisma.
the first evidence of the work to measure the technological and digital innovation is important for the actors that make up the system of advice and technical assistance in agriculture: the ‘ 83% of advisors said they use the Internet every day or almost as a support tool as part of its service activities. it is a use that for about 20% of those concerned is entrusted to new devices such as smartphones or tablet, eliminating in fact the limitations associated with mobility in the field. the preferred tools to support the consulting activities in agriculture regarding internet sites (98.2%), online databases (79.1%) and applications for smartphones and / or tablets ( 35.8%), but also new forms of communication such as social networks (18.9%). The main advantages that the world of consultancy in agriculture may be expected to result from the use of information and digital tools reside both in the possibility of improving the professional knowledge (42.3%) that communication with customers (14.5%), with the ultimate goal to further qualify the service provided to farmers. The search path – concluded Pantini – will offer a range of data that will help to focus on how it is changing the world of agriculture and what to ask the professionals who are part of it, particularly agronomists, agro-technicians and land surveyors. We’ll talk about the second day of Macfrut during the conference “The new role of the consultant in innovation and digital.”
The Tour AgroInnovation initiative is part of a broad program of events dedicated to agriculture professionals Image line will organize at Macfrut: the conference What’s behind 1 kg of strawberries? to direct web Plantgest LiveTalk, until the round tables organized in collaboration with CREA, the Council for Agricultural Research and analysis of the agrarian economy.
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