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Rome – When the iPhone was launched in January 2007 by Steve Jobs, was big news in the technological and conceptual terms that gave the green light to the enormous boom of smartphones . Almost ten years from that date, and within hours of the presentation of the new iPhone by , the industry gives clear signs of saturation and is increasingly based on the replacement of old equipment rather than new users. To certify this trend is the analyst firm Id c: is estimated that in 2016 the growth will amount to a mere 1.6%, in free fall as compared to 10.6% last year.
And if the hardware industry is suffering one can not say the same for that of s ervices, the app streaming , on which many big technology not by chance are aiming. According to comScore , half the time that users spend online Use the dedicated just to smartphone apps. At the top is Facebook, among the newcomer the inevitable Pokemon Go.
“From a technological point of view innovation of smartphones appears in a stalemate but virtual reality could spur innovations, “says Anthony Scarsella, researcher IDC. According to the company’s estimates, by 2016 will be shipped 1.46 billion devices; in terms of the Android operating system always holds the record (with 85.3%), in second place Apple’s iOS, which stood at 13.9% (down 12% on 2015). In free fall of Microsoft Windows Phone is falling by 75% and has a market share of 0.5%.
About Apple – a few weeks ago reached the milestone billionth iPhone – according to IDC the innovations that should be put in place September 7 with the new iPhone will not be enough to tow shipments . They should rise again in 2017, when Cupertino will launch the real news, the curved display the iris scan. And then take off again in 2020 when it will reach nearly 250 million iPhones sold.
Despite this, however, is news today that Apple has increased orders of its own ultimate product.
According to IDC u na modest growth of the smartphone industry can still get by `emergenti’ markets, while for the more developed areas (USA, Canada , Japan and Western Europe), the decline is greater. Users, according to analysts, are favoring the the “ phablet ” that is, smartphones larger , as the Samsung Galaxy Note 7, just off the market for problems on drums. A misstep, perhaps dictated by the need to burn before the competition, which could be costly to the company South Korean: $ 1 billion, according to Bloomberg estimates.
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