CCIG Mall, the electronic trading platform Chinese start the … – Milano Finanza

And ‘now activates the offer dedicated to consumer (BtoC) of the electronic trading platform Chinese CCIG Mall, of which Class Editori through its subsidiary CCEC (Class eCommerce China), is the main supplier for the food sector and the main agent for fashion, accessories and design.

The platform CCIG Mall, owned by Madame Guo Hong, founder of Century Technology Group, part of the program of the Chinese government to develop domestic consumption to support the development of the economy and meet the needs of increasing the level of quality of life of the new middle class, now composed of some hundreds of millions of Chinese.

These, via a decoder developed by Century with China Telecom, which is already active more than 100 million users can now access exclusive product offering platform CCIG Mall, which until now was only designed for the world BtoB. In the development of the offer dedicated to the consumer world it is important to the role played by China Telecom, which for some time is communicating and publicizing the news to all its subscriber base, by messages guaranteeing favorable conditions and details of purchase to the company’s customers telecommunications and telephony Chinese, one of the largest in the world.

With the launch of the BtoC expands the catchment area of ​​CCIG Mall, which actually is positioned as the first Chinese platform to use a network exclusive that reaches tens of millions of potential customers, formed at the same time as consumers and Distributing businesses. All for the benefit of products made in Italy and small and medium-sized Italian companies that, thanks to CCIG Mall, can benefit from an entry point facilitated and effective in the vast Chinese market.

In the month of July, as previously announced, has begun shipping the first Italian food products intended for BtoC platform. The first shipment has a value of about 1 million Euros and is part of an order contracted for 10 million euro for the coming months. The commitment of guaranteed minimum of 10 million per year by CCIG Mall is also valid for the next four years.

The CCEC is a shareholder Cremonini Group, present the board with Augusto Cremonini (administrator Director of IF & amp; B, the company’s Modena specializing in the export of Italian food products).

Thanks to the agreements concluded with CCIG Mall and the shareholding in WeToBusiness, the vehicle operating in Italy to wechat, Class Editori can develop a projection system in China of all kinds of channels of commerce, like no other Italian company can do.

wechat is the most popular Chinese instrument (and not only) communication as well as social networks, e-commerce, video, music and CRM (customer relationship management), and allows you to manage the relationship with potential customers from Italy to China following the profile. The service has more than 1 billion registered users in the world, and in Italy have already been downloaded 8 million applications, 1.3 million of which are regularly active.