Tuesday, September 8, 2015

When shopping online becomes a company – Wired.it

An Italian startup revolutionizes purchases of others, from the end: product delivery

A sound of ‘add to cart’ in a few decades empires were born and ecommerce has become customary for each trader: from the unknown shop, up to big as Amazon and eBay. But, so it can be easy to buy the click, what can become expensive receiving the product.

Whatever the hitch – absent from the goalkeeper to the courier late – usually that’s left hand is a really low-tech paper receipt, which warns when the courier will pass or where to pick up the package. And the answer seems to be a keyword: drop-off , the pickup in store . Nothing unusual, certainly: the supermarket chains and well-known names shopping, already allow collection at a number of stores of its network. But now face new ideas, thanks to companies specializing in the field.

The giant eBay see today alongside sub suppliers, creating networks of franchising and become shopkeepers in knots system.

How to Sell it, a company that aggregates shops to sell, buy and ship the products circulating in the large stores of the web. Or, as an alternative autonomous, there are so-called Locker: automatic box where they withdraw purchases online and you can ship packages by interacting with a keyboard and a screen , as the ATM. Among the most active in Italy’s INPOST , which is providing the beautiful country of boxes technology , but linked to one shipper so far very popular .

 (Photo: Locker INPOST)

(Photo: Locker INPOST)

In Europe forward and France has anyone thought about the solution: Relais Colais fact offers services of sale and delivery of products on the vast territory beyond the Alps, relying on the French supermarkets and tobacconists . Ie those subjects that, just like in Italy, are present a little ‘everywhere : from the periphery of the big city center, to the only newsagent’s tiny fraction of the province.

And this is the case of Italy’s Indabox , one of the More news of this emerging market. The strengths of the service are manifold: first you can affiliate various types of businesses, as bar , tobacconists and supermarkets , including supermarkets currently Carrefour . Then, the startup created by two under-40, Michael Calvo and John Riviera , has a website and a dedicated app, which are used to select the point of withdrawal and alert the ‘ operator chosen. The system will then inform, via a message on the smartphone , when the product has arrived and is to be collected.

(Photo : IndaBox)

(Photo: IndaBox)

The choice of Indabox is interesting also for The papal candidate that creates induced , as explained Michael Calvo Wired : “who withdraws a parcel at the bar, maybe pause lunch, stops to grab a sandwich or a coffee, increasing the turnover of the shopkeeper and contributing to the internal market “. Which you do not happen when you go to withdraw the purchase in a large electronics chain: further hypothetical spending, will still be inherent in the product family and not others, such as: food , Drinks or articles with stamp of State . Not to mention that many shops close at 19 in Italy, while bars stay open until 22 and the price of the service is rather small: “just 3 € , the cost of two tram tickets. “

Last year, a group of business angels investing in company highly innovative , has believed in the idea Indabox , allowing the company to have as a goal for 2015 3,000 collection points throughout Italy. And with the aim to launch a real innovation , as announced Michael Calvo Wired : “the first logistics service Full: the stock of e-selling the bar downstairs, with prices more affordable than a traditional courier. A real revolution for ecommerce and online shopping in general “. Even home delivery therefore belongs to the past, the future is the withdrawal of purchases during the rite of . And, for the consumer, apparently still cheap in terms of time , money and, last but not least, social interaction .



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