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This article was published on September 7, 2015 at 10:04.
A few but good. Certainly less than in previous years, but the news Ifa 2015 there have been, both in the most trendy as the furniture and wearable both in the more traditional consumer electronics such as televisions, audio / video and appliances. Smartphones (see ads of the top range of Huawei and Sony and the European baptism of the new Samsung Galaxy) and with them the smartwatch and devices for fitness stole the show, confirming the perfect end to the tenets of strategic technology vendors, namely smart home and smart life. Several variations and under the hat increasingly embracing apps, connectivity and intelligent wireless (Internet of Things) and 4K technology (ultra definition, everywhere in the TV and now climb on board computer and smartphone hybrid) .
However, it remains the feeling that this year’s Berlin festival, inspired by the proposals of about 1,650 exhibitors, is passing through, waiting for the new phenomena of the digital industry to become mature in terms of market. The usual large group of big screen televisions, audio and video equipment, accessories and digital gadgets and appliances smart admired between the halls of Messe Berlin have made a rather obvious cumbersome Chinese presence in this area. Haier, Lenovo, Hisense and other vendors more or less unknown to the public are finally ready to conquer Europe, picking up the baton from Japanese companies and from the Republic of Korea? In part it is already happening, and witness the sales data in mobile phones, in computers and in white. On TV, on the other hand, strong brands have so far relegated to the margins of the Chinese manufacturers, “thanking” the difficulty of an industry that can no longer support cycles of renewal at the same speed of the recent past. Indicative in this sense, the fact that the previews of new models to be presented in January at CES in Las Vegas and are at Ifa a showcase ideal until they are included in the catalog.
The news, in the eyes of the final consumer, materialize substantially on “boundary elements”. We speak words of content and applications, aesthetics and user experience, interoperability and performance capabilities. In two words of incremental innovation. Some examples? The agreement signed by LG with the BBC to bring streaming content HDR (High Dynamic Range) on its TV OLED 4K using new broadcast networks to broadband. Or the Hi-Res for audio products, an “add on” that has well-ridden paradigm of streaming music and that is gradually attracting (with the price lever) the attention of the general public and not just that of the super fans hi-fi.
But what is, net of current trends and the potential for new markets in which they are accredited accrued as that of wearable devices or smart device connected to the home, the health of the consumer electronics? The data doth Ifa by Gfk tell us about that, globally, the 2015 budget should reach 185 billion euro share, an increase of about nine billion compared to 2014. Indication comforting flawed though the euro / dollar: if expressed in US currency, the current market trends tech consumer can be defined broadly stable, with growth prospects of a few percentage points by 2020. Considering the significant declines in recent years is a positive news. The consumer electronics industry, we must not forget, he is going through a consolidation phase and stall in its key sectors, finding comfort in the products today considered as innovative: 4K TV (in 2015 it will be sold 28 million worldwide, about 230 million total, and most of these end up in China) and sound bar, action camera and cameras mirror less high-performance, smartwatch and fitness band, drones and of course smartphones. Which still, despite a growth curve in striking decline, one of the main drivers of the digital market.
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