Moneypenny starred in a campaign for Sony. Naomie Harris will play a 60-second campaign, which will do anything to deliver to the James Bond indispensable Xperia smartphone. The news was announced in a statement by the press office of the company.
Kazuo Hirai, CEO Sony Corporation
In the background of London’s South Bank, Moneypenny uses the function super slow motion camera Sony RX100 IV to record every detail of the action, in a breathtaking chase to deliver Bond on his smartphone Xperia Z5. Directed by Danny Kleinman – the director of many legendary opening sequences of the film 007.
As we approach the premiere of SPECTRE, the highly anticipated new installment of the saga of James Bond, Sony introduces the campaign ” Made for Bond “, starring Naomie Harris as Moneypenny. SPECTRE, a collaborative effort between the Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment, will be released on October 26 in the UK and on November 6 in the US. The engaging short follows Miss Moneypenny in a thrilling race against time through the streets of the South Bank, London, to deliver his precious Bond Xperia Z5 sgominando attacks mysterious opponents. Thanks to cutting-edge devices, including the advanced compact camera Cyber-shot RX100 IV, can resume stalkers in super slow motion. The movie lasting 60 seconds by the famous British director Danny Kleinman. Produced by the advertising agency adam & amp; eveDDB and production company Rattling Stick, the short film was shot mostly with the film camera Sony F65 professional, except for shooting in super slow motion, visible from the camera screen RX100 IV, and The photographs shown on the display of the smartphone Xperia Z5. Kleinman says: “The film really captures the excitement of the chase, the feeling of being on a mission, and transports the viewer into the heart of the mission, in an iconic London setting.” Adds Harris: “London provides the perfect backdrop for the short. After all, the personality of Bond rotates around its being British, so it was important to turn the spot in London. It is not a traditional advertising, but a real action film in miniature. “Kazuo Hirai, President and CEO of Sony Corporation, says:” Sony has partnered with the iconic 007 films since Casino Royale. Although Xperia Z5 is RX100 IV are perfect for action and feature-rich, they are also real products, designed for the life of every day. Whether Moneypenny to use them while investigating undercover or a creative photographer who wants flawless shots to share on the network, these award-winning products are simple to use and to take with him, for everyday life as well as to handle the most delicate style secret agent. “
The campaign will debut officially with the TV spot, to be broadcast in the United Kingdom since 1 October 2015 and until 8 November. Operated by MediaCom, will also involve the press, stores, and digital billboards. Thanks to its compact size, the powerful camera RX100 Premium IV is the perfect accessory for Moneypenny, with features such as the first CMOS sensor Exmor RS 1 “type” stacked “in the world, super slow motion 40x up to 1000 fps and reading ultra-fast data, five times faster than previous models. Xperia Z5 instead is the latest generation of smartphones ideal for James Bond, thanks to autofocus fastest present in a smartphone, infallible in just 0.03 seconds, the sensor fingerprinting built into the power button and a sleek, waterproof. Filed Sept. 2, 2015, Xperia Z5 will be available worldwide starting in the month of October 2015.
No comments:
Post a Comment