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fire phone , the smartphone of Amazon is the time of the game over. After a few days ago was leaked the news of the dismissal of the engineers working on the project, now it turns out that the product is no longer in business. “I finished the stocks – says the company Jeff Bezos – production has been suspended” and, in any case, the product is no longer available on either site. Looking for new sources of business to counter the dominance of Apple and competition other big network, Amazon has tried to attack a new market that had seen the failure of ‘ HTC First , the smartphone Facebook.
Convinced that the fire phone would revolutionize the world of mobile phones, Bezos threw it at the price of $ 199 with contract and 649 or $ 749 depending on the model without operator (later reduced to 230 and again at 0.99 cents). A level unusual for Amazon, which usually tries to beat the competition with flying low prices of hardware to make money with e-commerce. But the competition did not allow the iPhone to come out with a cheap product that would devastate the image. Too bad the product is born dead, hit by reviews unforgiving , the low number of available apps and functionality of questionable utility, such as the 3d four cameras.
“The Price Device was wrong, “he admitted recently the senior vice president of Amazon David Limp , while the chief technological officer Tom Szkutak has revealed that the smartphone has cost about 170 million dollars with 83 million pieces that are taking dust in the warehouses of the company in Seattle.
What the fire phone is not the only flop of the technological world. Even recent history is full of them, it happened to Microsoft with Kinect . In this case the platform should have brought a wind of novelty in the world of games . The infrared camera, which monitored the movements of the player, promised ample application that went beyond the world of video games.
Launched with a budget of $ 500 million Investment marketing November 4, 2010, Kinect, as told Business Insider, got very good reviews and the first two months of life sold 8 million units with 17 games dispobili at launch and entering the Guinness Book of Records as consumer device that had collected in a short period the largest number of sales. The road seemed to plateau, but they reached the bad reviews on games that is ill-suited to the new control system. More space was needed in the house and someone has managed well to be expelled from the camp of a game of Fifa to have pulled a blasphemy inmmediatamente caught by the microphone and then by the referee.
The developers then They not found it convenient to invest in the new system because the old controller was already perfect for many video games. Kinect added nothing. So the last two years only seven games have been specifically designed for the platform not to mention that the game experience was considered for 85% to 15% and magic frustrating.
Now presence was probably finished in the world video game, the story of Kinect, however, found new life in other areas. Someone has released drivers for use with Windows and the platform has gained a bit ‘of space between artists and fans of robotics. And as a start up Reflextion healts uses for his business that wants to reinvent the relationship between doctor and patient. The revolution perhaps passing by.
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