Music, art, video games here on the streets of successful crowdfunding
The collection on the Web is increasingly less a niche phenomenon. The most widely used platform, Kickstarter, is successful 37 percent of the projects launched. And those are the lucky tech
An idea solid, original, apt. And the ability to build a story around viral, properly exploiting social networks. It needs this – but not only – to break into the world of crowdfunding, to use the web and convince strangers to marry a project and fund it. The problem is that today the projects are many. The digital collection is no longer a novelty, and the competition has grown. Among new gadgets and jazz records, documentaries and video games, they hit less than 40 percent of the attempts. To be precise, is successful 37 percent of those Kickstarter, the platform most used to launch a campaign. And the surprise is that projects for the technological matrix are those with the lowest success rate.
Music and art in front of everyone. But the gaming …
To find out, just look at the statistics offered by its Kickstarter on its website. The counter is now over share of $ 1.9 billion and more than 91,000 collections mass arrive in port. These numbers certainly do not exhaust the cases, which are not enough to describe a phenomenon in rapid ascent, with dozens of other sites and different formulas born in time. GoFundMe and Indiegogo are the other two leading platforms in the world. Eppela, Kapipal and Productions from below the main Italian examples. For 2015, the global turnover is estimated at 34.4 billion dollars.
The statistics Kickstarter – calculated from 2009 onwards – it is useful to understand what works best in the world of crowdfunding. It turns out that only a technological proposal in five believes the digital community. And what harm are also reporting projects, crafts and fashion. In contrast, much better to be in the arts: dance and theater are above 60 percent of success, and more than half of the projects reaches the musical financing hoped. In absolute terms, however, the summit is up to video games: in six years, those proposed on Kickstarter have gleaned even $ 350 million. And never mind that the two titles on three results are a flop.
Failed to collect online to save Greece. What happens to the money collected?
Carpool from city and feminine
On Eppela is 40 percent of the projects to reach the longed-for goal. And among those who we hope, between now and 15 September, there Up2Go. An idea and an app that link to digitize even the most traditional car sharing, the daily route home-office. “In fact it is more than carpooling car sharing – explains Irene Pipola, one of the creators of the good project – and the idea is that they are companies and associations to take the app and promote the ecological model. Perhaps with incentives to employees who receive a damage-step. ”
The decision to opt for a loan with the crowdfunding was the obvious weighted long, explains Irene: “When you talk with friends still sounds a bit ‘strange, because in Italy there is still a model so prevalent. We opted to try it: we are all women and five members each with their own skills and profession. And our goal is also to create a community in carpooling in which the women can feel safe. ”
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14/09/2015
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13/09/2015
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