Antevenio has enhanced MDirector , a tool that allows advertisers complete digital management of the relationship with their customers , simplifying existing processes. The cross-channel marketing platform, was born for email marketing and sms marketing, now incorporates the possibility of buying display ads on the web and on social media by using the Real Time Bidding .
In particular, the CRM module retargeting allows you to combine email marketing and SMS marketing activities on social media and the web in general . Data collection is automatic and does not require any additional effort for users.
” This confirmation – said Joshua Novick , CEO and founder of Antevenio – our strength also in technology and our ability to anticipate the competition. ” Novick also stresses the importance for society of this project, developed at home in the last two years , which will allow Antevenio of “ face the challenge to enter the US market , the world’s most competitive in this area, as well as strengthen our presence in the European countries and Latin American countries where we are already operating. “
David Olivares , CEO MDirector He says that this news “is a real innovation, which allows advertisers to better manage their budgets and their team, as it lets you collect information from different channels and manage them from a single point , to optimize communication and the relationship with their customers. “
Here is the video presentation of MDirector:
MDirector – Platform Cross Channel Marketing from Italy on MDirector Vimeo.
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