TRIESTE. Its – International Talent Support warms up and announces the earliest innovations in Serbia for the fifteenth edition of the event, which will culminate with the parade of next July 16, again this year located in the picturesque setting of the Hall of Enchantment. An appointment that is renewed every year by identifying a subject, a strand, a guide through the entire event by acting as inspiring element. It’s “Utopia” the emblematic name chosen for the 2016 edition, as if to reaffirm the fact that they feel at home Its all dreamers. Dreamers in search of talents in the field of fashion, young people recruited over a thousand of fashion design schools located in over eighty countries, in every corner of the world, only to be passed and sent to market, within the major fashion groups international level.
Some names? Demna Gvasalia, now artistic director of Vetements and Balenciaga, Katy Reiss , an art director and senior stylist at Lanvin, Courtney McWilliams , design director to Givenchy and Heikki Salonen , designer at Maison Margiela . That’s the hallmark of Its, which over the years has made him an original event and also recognized by local institutions (Municipality, Region and CRTrieste Foundation) who today embrace projects: the fact to focus on research and discovery. Bet on the future, anticipate new trends and above all recognize who has what it takes to become a part of the world of fashion and dictate the rules.
Several brands that have always believed in the event and support it as a partner: Otb, YKK, Swatch and Swarowski and now the National Chamber of Italian Fashion, Pitti Immagine and AltaRoma, to reaffirm the centrality of the Made in Italy. To these, in time, they were joined by sponsors and media partnerships: one with “Il Piccolo”, which follows the event since its first edition, “Vogue Talents” and, new entry, CNN Style, platform that embraces different worlds, from automobiles to architecture, from design to art and much more, that will cure this year the Afterparty of Its.
ALL OF ITS 2015 EDITION
They confirmed the four areas that make up the creative platform of the event: fashion, accessories, jewelry and artwork. Judging the various juries made up of some of the most important names in the world of fashion design: designers, journalists, businessmen and businesswomen, among which the names of Carlo Capasa, Demna Gvasalia, Iris Van Herpen and Nicola Formichetti.
The 2016 edition promises to impress with numerous special events whose details will be revealed shortly, but meanwhile it announces a first surprise: “The Seismograph: 15 years of recording and waves creative tracing”, a panel discussion led by Fashion Writer Independent Angelo Flaccavento , which will report on youth creativity in the last fifteen years with influential figures in the fashion industry.
In yard also some “special projects”, with the aim of strengthening the bond of Its with the territory in which was born and developed. The Generali Group confirms its support for the General Prize Future Award, while powering Its made in FVG, a new project funded by the Production activities, tourism and cooperation of the Region Friuli Venezia Giulia, made with the involvement of Eurotech S.p.A. and it was created with the aim to promote, on an international scale, the image of the territory of Friuli Venezia Giulia and, in particular, the high business value of its technological and creative manufacturing industry. The result will be “an electronic jewel ‘futuristic, a form of original art, daring, linked to the notion of’ wearable technology ‘.
“The support of the Region Friuli Venezia Giulia in Its is consistent with the identification of creativity and art applied as strategic resources for growth and development of the territory – explains the President Debora Serracchiani -. In this line the International Talent Support 2016 fits perfectly as a flywheel proven and prestigious able to ensure visibility of the Friuli Venezia Giulia and its excellence in a high-level network. ” The same opinion is the Municipality of Trieste, that “Its supports with passion and affection.” “Trieste – the mayor says Roberto Cosolini – found in this event further confirmation of that culture and creativity that have always been part of its history and its roots. For this, the Administration supports the conviction, even within the limits of their possibilities. “
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