Wednesday, March 16, 2016

At the Geneva Motor Show is the protagonist creativity – Milano Finanza

Geneva is the real capital of the automotive world every year in March with its International Fair which is universally recognized as the most important of the season. The luxury and elegance that pervades the Lake Geneva city also affect the automotive event in this 2016 came all’ottantaseiesima edition.

Here, in addition to the vast majority of manufacturers also have been meeting the specialized ateliers the achievements of exclusive versions “tailored” the most prestigious models, the most recognized and influential designers, manufacturers of technology devoted to the car, and even some “visionary” with futuristic and imaginative proposals. The Geneva Motor Show, as emphasized by its president Maurice Turrettini, offers the opportunity to observe closely the best the world without incurring marathons necessary for other appointments afflicted by “gigantism” as it happens, for example, in Frankfurt or Paris. Only two pavilions, large but not boundless, clever arrangement of space that makes the visit approachable and interesting being able to enjoy all the main innovations which, it is worth remembering, this year have been well 120. A salon “living room” in short, in every sense where in this edition has experienced a bubbling and positive considering his good results in the European market that in 2015 ended at an altitude of 14.202 million units registered an increase of 9.2% over the previous year .

These numbers look set to improve further the trends seen in the first months of this year and that corroborate the NAHB confidence as even the US market is growing again at double-digit offsetting to some extent the relative slowdown in Chinese growth or decidedly negative results of other important markets such as Russia and Brazil. We’ve seen some beautiful spark of Italy in Geneva thanks to the debut of the new Maserati SUV and before, the beautiful Levante, and Ferrari GTC4 Luxury. Julia also Alfa Romeo has finally shown in the version without “steroids” as in the case of the powerful Quadrifoglio but the fact remains that this model looks more proficient “Penelope” in be made to wait. This ad by FCA Sergio Marchionne for his part has closed, at least for now, the consolidation ambitions and it seems that on the horizon there are no engagements; We will then see how the Group will tackle autonomously the many technological and market challenges that await him.

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