After the Vision Next 100 , the concept that celebrates the history of the Group hundred years looking to the future, the BMW begins to outline the details of the strategy for the next four years, focused on ‘ electrification, autonomous driving, digital services and new top models like the X7.
the objectives. Number One Strategy & gt; Next, the name of the Monaco plan, was presented today by Harald Krüger. According to the CEO, the Group will soon enter “a new era: we will change definitely is individual mobility is the entire industry,” said the top manager. The strategy is articulated and covers different areas, all still characterized by high technology. From a financial perspective, the BMW aims at an EBIT of “at least 10%” for the entire Group and to a fork including “between 8 and 10%” for the automotive industry in particular.
The new cordless models. Electric mobility is embodied by the new brand iNExTstudio : Monaco explains that after 2020 the i3 and i8 will be accompanied by a new “revolutionary” model, still shrouded in mystery. By the end of 2016, however, the i3 will be updated with a new, more capacious battery, followed by a roadster version of the i8: on stage, not surprisingly, was the BMW Vision Future Interaction the manufacturer explained that the discovery of high-tech presented at CES 2016. from this year, the Group intends to propose seven battery models, including a Mini hybrid plug-in : the fourth generation of mixed powertrain improve autonomy in zero emissions mode. In any case, the technicians are already working on the fifth evolution. “The iNExTstudio brand – is the promise of Krüger – will be the symbol of our technological leadership.” In parallel, continuous hydrogen experiment, intended to live together with the battery: the current prototypes reach an autonomy of 700 km and soon should find space in the range. The connected car and autonomous driving are part of the Project 2.0: the division is working on high-definition digital maps (edited by Nokia Here , gained together with Audi and Mercedes-Benz), sensors, cloud technology and artificial intelligence.
Inbox the X7 and the new M In Monaco, BMW also announced the X7 and “other versions” of technological 7 Series , already has five radar sensors: in addition to the semi-autonomous driving on the highway, the premium sedan is able to park itself on its own thanks to the Remote Control Parking. In the coming years, the technology will be transferred on board the flagship of other models. Despite the focus on battery powered cars, BMW believes that the internal combustion engine will have “a key role for many years to come”: their development will continue under the auspices of Efficient Dynamics Next . In addition, it is expected the arrival of new models in the M segments with higher volumes. On the front of Rolls-Royce, however, the new space-frame architecture will be the basis for the next generation of models, available on the same platform from 2018.
The digital services. Another carrier of Monaco plan covers the services and BMW Connected : The manufacturer aims to refine the system into a personal assistant. In the future, the German cars will adapt to the habits and the driving style of the driver, “anticipating their needs” and provide useful real-time information (eg traffic or road safety), possibly suggesting alternative routes. Updates and news are also expected to Drive Now (car sharing managed with Sixt), ParkNow (the “trovaparcheggi” intelligent) and ChargeNow , newtork the international ones charging. Finally, it is expected the investment in new start-ups and promising business by BMW i Ventures. D.C.
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