GENOA – More “fun” with new music and set designs to make the visitor feel as a captain Nemo who travels above and below the sea to discover the inhabitants and secrets. More technological and more interactive in the relationship between the audience and the expert biologists who nurture, care and know the stories of each guest. The Genoa Aquarium is 25 years old, changing dress with an investment of one million and shows a renewed path, that scientific rigor, and the sight of seals, sharks, dolphins, penguins, manatees and other animals combines a touch more playful and technology. Ads and music will start from the outside, but the journey will begin in the blue planet, with projections on the ceiling and walls. Later the visitors will encounter the cylindrical tank of eels, enhanced by a mirror around and hidden by a large shell in the air and hear the notes of Casta Diva. In front of the dolphin tank can feel their “whistle” thanks to two “shower speak ‘, still, an igloo ice effect will introduce the penguin pool. And then the new hi-tech: With an app everyone can create a fish and do navigate virtual aquarium, special viewers will explore the seabed chair. The Aquarium animals are the main protagonists, but in a new “frame”, wanted to make it easier to slip into their world, imagining different seas and habitats such as following the thread of a story, of a “journey on the ship Aquarium “explains Alfredo Accattino, artistic director of Filmmaster Events, the agency that developed the renewal with the” immersive “path, installations, lights and music and the new format of the visit. “It is an important cultural change, first the entire route followed the animals, now we add other things, with technology that 25 years ago were not there and everything was done with internal collaboration and companies related to the group” says Beppe Costa, President of Costa Edutainment and Ien, Italian Entertainment Network. The first goal is to get back to 1,200,000 visitors. “Last year, the worst in the history of Aquarius, we have done little more than 900,000 visitors – said Costa -. But from November to March we have grown by 30%, if we continue as we get well over a million. And from there We try to grow again. “
the renovation process will last two years and starts from the outside, with the restyling of the areas inside and will also cover the catering areas. This is the first major project of the business plan defined with the new partner of Costa Edutainment, Vei Capital. “Let’s go with this to be a leader in the world,” said the CEO of Costa Edutainment, Roberto Foresti. “There was the need to make your way to visit. From the emotional point of view the most current new aquarium will represent a real difference from all the others – adds Foresti -. It was necessary to make it more interactive and much more scenic. The great painting remains one of the animals, we have added a beautiful setting. with projections and sounds from the first room seems to be on board a ship. “
for the preview evening for 200 guests, musical performance with Linus and singer Vhelate front of the dolphin tank.
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