Forty young people from all over Italy (see them all in the picture above), some very young and excited for an exit public may seem bigger than they are. Other multiple formats and precise idea of the global village where they are growing. All in each case with a project, big or small but still imagined and created to use the opportunity that a brand like Microsoft can offer to a generation that was born with the digital. And with the digital you can try to change the world. Starting with them. On stage at the Milan campus of the Redmond multinational paraded robots, video games, apps to educate the care of the environment, or to learn how to socialize in a constructive way. Projects since 2003 characterize the Imagine Cup, Microsoft’s challenge to the new generations and already collected more than two million over 16 year olds around the world.
The fourteenth edition of the technological competition decided the Italian winners in the categories “Games” (above the winners of GameInventors team) “,” Innovation “and” World Citizenship “(pictured below) three very different ideas with each other in which the jury has seen the seed to become a real impresa.E if then the finals in Seattle does not get the final victory, which also means $ 50,000 prize in order to carry out the project, it is important you understand the importance of pushing their ideas. Not just participate. Carlo Purassanta, CEO of Microsoft Italy, moreover, is not the Baron de Coubertin. “Here it is how X Factor, life is more complex than a race where you win or lose. Who wins is not said to be successful or is said that the loser is out of the game. The Imagine Cup, whatever happens, you learn the culture of trying, the strength to believe in their work. “
The Purassanta speech came before the games were to be closed. Because if the victory is the key to any competition, it is the process to bring and defend their ideas in front of the public to form the new generation of digital entrepreneurs. “It will happen often to receive no, there’s going to happen all his life,” concluded the CEO of Microsoft Italy. “And you’ll have to abide by the feedback on your idea, understand why you did not like or was not understood. But not should not stop you from believing in your project, you really are convinced. ” But when you get is a yes, you go to the next level. The experience the boys GameInventors team with Biliko project want to try to try a hybrid between a casual game for mobile and a piece of totally original table to the market. That the market will, if all goes well in the United States, the challenge is not just for Moon Slice the Dark Side Ducks team (pictured below) and a highly editable game controller to try to meet the needs not only of most hardcore gamer, but also those hardcore soul but are hampered by physical limitations.
The gamification and game culture were the basis of many projects. And they are the focus of the powerful idea of Baby Grendizer, a very diverse software platform that promises through different devices – from cars controlled by brain waves to a small robot guided by signs – to make the hospital stay and rehabilitation of children easier and light hospitalized. Microsoft is one of the world’s leading innovation which believes in corporate culture that comes from below. An idea that is not new, but with the CEO Satya Nadella has found even more boost. In startups, for which at Italian level, there will be interesting news in the coming weeks, but beginning with the school. The main subject of the training that especially in Italy needs to find words more and more in common with the culture and the digital company.
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