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This article was published March 24, 2016 at 10:21 hours.
the last change is the March 24, 2016 at 10:26.
the Aquarium of Genoa launched on the occasion of the 25th anniversary of the structure, a process of renewal and new style focusing on high technology and offers visitors, among other things, one of the first permanent installations of virtual reality in Italy, the Abyss room Vr ( virtual reality ), which plays a bathyscaphe descent into the deep sea.
the project started is the first major action of the business plan set if Vei Capital, the new member of the group Costa Edutainment (which manages the Aquarium and those of the Catholic, Livorno and Cala Gonone, as well as several other facilities in Italy and abroad, including the Riccione Aquafan).
The investment just made is about 1.1 million, which will be added, explains the CEO of Edutainment, Beppe Costa, “400 thousand euro more and more to the Aquarium and 700 thousand to restructure the areas of catering. The process that we have started, and will last two years, is based on two key assets: the storytelling , the story that takes the audience on a journey to discover the oceans and the ‘ engagement guest that allows them to live an exciting dive into the environment. “
to achieve these objectives, Costa Edutainment has developed, inside the Aquarium, an entirely new path thanks, he said in a statement, “to innovative sets, the latest generation of digital installations, a light and sound completely new design.” Visitors are greeted at the entrance as passengers of a large research vessel that sails the seas around the world and, in this ideal journey, are “involved in the heart of the life of the crew of the ship’s structure.”
In fact, a “daily schedule of speech , 48 weekly meetings in six different areas,” allows guests to “interact with the staff that every day takes care of the animals” to discover secrets and curiosities of life at sea and the aquarium.
But the renovation also provides “the redesign of the outdoor areas with care and customer care until arrival in the parking lot,” the renewal of the two gift shop and the restructuring of the Aquarium indoor dining. a “Free multilingual app has also been prepared for organizing the visit and to have an interactive guide during the visit, no additional costs due to the new wi-fi network”, this free and provided by Fastwebnet.
Among the new flagship is, as mentioned, the virtual journey to the depths of about three minutes, to meet the species that inhabit the sea, it realized thanks to augmented reality viewers Samsung Vr gear and equipped with chairs Natuzzi audio system. It has then been set up a multimedia room dedicated to the making fish , which offers three game stations, equipped console and monitor, where you can create your own perfect fish and soak it in a virtual tank (a game that is You can do even with tablete and smartphones via the App).
In the Genoa Aquarium renewal program were involved various companies to which the group Costa Edutainment is linked directly or indirectly. Among these, for the design of the project, the Filmmaster events (which in 2016 will produce the Olympic ceremonies of Rio), under the artistic direction of Alfredo Accattino; company that is part of the group Italian entertainment network, which is to Giuseppe Costa Edutainment and of which she is a member. The technological and multimedia part, however, has operated Ett, of which the group is a partner in 2015.
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