The social network most famous in the world, to be a bit ‘of time now, we’re getting used to sudden changes. The latest addition to upset users is Instant Articles .
The novelty will debut on the iPhone and Android terminals, thanks to the application installed, from day 12 of the month of April 2016 .
WHAT IS THE NEW?
what we will see implemented from April 12 will be a content publishing system completely different from the one currently in place. New however, it will be to the publishing process, where you will be able to intervene in detail. editor content will, in fact, to enter, with remuneration, advertising content (yielding to Facebook some revenue).
First system test a publication that will be activated shortly were performed thanks to the collaboration of companies / editors selected and the opinions are quite positive. Who has had the opportunity to try the Instant Article claims to have been able to see an increase by users interactions. The Verge , the world renowned technology magazine, has got to find opinions about it and it seems to be a general trends of appreciation.
ADVANTAGES AND DISADVANTAGES: THOSE WHO eARN?
Undoubtedly Facebook aims to maximize their earnings with the implementation of the new publishing system. The creation of a feeds for published news creates a flow of condivizioni, clicks and interactions that affect one side of the publisher , by ‘another society itself providing the service. Many publisher independent, Blogger , or newspapers, in fact, are complex adhere to the publishing system proposed by Facebook, despite the company seems to claim to have created a simplified system of RSS and undoubtedly you will find the support of the publishing platform vendors already “pre-compiled”, such as, for example, WordPress.
For users there will be the advantage to benefit from publications with both textual and video content, rather than other content of innovative type (maps, interactive elements). Removes many of the expectations and the content use steps, now linked to the Link published and numerous clicks required to achieve the wanted news, downtime will be reduced . More advantages you will not irrelevant, for publisher , thanks to the presence, directly on the time line content in final form.
Of course, the Instant Articles will be customizable, even aesthetically, by the publishers and their function is not simply to create a contact between social network and external news source, but you will produce something comparable to a similar publishing service to the website.
WHAT COULD HAPPEN?
If the Instant Articles will conquer actually the web, there may be a substantial revolution for many digital publishers in the definition of the relationship with their readers. If what was assumed and expected were to materialize, many of the publishers web sites could suffer a decline, remarkable, of interactions. Advantage of new opportunities, no doubt, will offer new horizons to explore and so many potential benefits. Who has tested the new publishing system seems to be satisfied, but it is also true that it is large generators of content, with its consolidated base of drives. Only the arrival of the system in the hands of the little editor will make us understand, what and how, indeed the ability to leverage Facebook’s new editorial reality.
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