Instagram wants to experience a alternative system to that chronologically to show the photographs in its application, a change similar to that recently adopted in part from Twitter for his timeline of tweets and in recent years by Facebook for its “News” section. The new “feed” of Instagram will use algorithms to determine which are the most important photographs, including those published by the people you follow, to show them out and avoid that one can miss the most important things in the continuous stream of updates and new images. For now, the function will be tested on small groups of users and there are no dates on its introduction for everyone, but those responsible for Instagram have confirmed on their blog the plan to change the feed. Kevin Systrom, co-founder and CEO of Instagram, explained: “on average, people lose 70 percent of the things published in their feed. Our goal is to ensure that the 30 per cent who see both the 30 percent best possible. ” Currently the photographs and the videos posted on Instagram by the profiles that follow are shown in chronological order: when you open the app, the feed shows the latest picture and as you scroll down the content published previously. The application does not use any filter: if the latest photo was published by a profile that has just started following the feed shows that in the first place, while the photo of a friend who will follow some time remains mired among dozens of other updates, if the profile has no more new most recently published content than the other. If you follow many respects, it is practically impossible to notice the updates of those to which you are most interested in. The new Instagram feed will be based on “Like” put before the photographs, the frequency with which by visiting some profiles which you belong, and other parameters to determine which images to put in evidence when you open the application, instead of the usual list of photos and videos in chronological order. This should be easier not to lose the post of profiles when you are most interested in, say those of Instagram. The problem is that refining the algorithms to get a result like this is not easy, as he taught the Facebook experience. By the time a decision hotly contested by users, in 2009 abandoned the Facebook classic chronological order in its “News” section to show a selection of post, based on the tastes and habits of each registered user from the social network. It did not like users who created groups by thousands of people calling for the return to the chronological order, believing it to be the best and most neutral to show the things that happen on Facebook. Since then the operation mode of the “News” section has been repeatedly revised and refined, becoming the subject of great discussion, especially among managers of pages (that of the Post you follow it?), Used to promote their content. A similar thing has happened in recent months, following the Twitter’s decision to start showing a selection of tweets, not in chronological order, not to miss the most important messages emerged from the last use of the social network. Twitter, however, has maintained overall the classic chronological order, leaving the option to enable the new feature. Mike Krieger, Instagram co-founder and chief technology officer of the company, told the New York Times that 75 percent of Instagram users are outside the United States and is scattered around the world: many content and are published elsewhere it is night and you sleep with the risk of losing many things if these are simply displayed in chronological order. Krieger says: “If I look at my feed, I notice that I follow profiles from all parts of the world. It makes no sense to base myself what time it is “by other parties. The new feed will not arrive quickly on the application, on the other hand those of Instagram have already added a small new feature: each image is now accompanied by a better indication of the day and time in which it was published, whereas previously the indication was more generic and often incomprehensible, based simply on the number of weeks since the publication. The new indication will prove very useful when the content will be missing the most in chronological order, to realize more easily than when it was published any content. The review of the Facebook “News” section contributed, among other things, to an increase in the user time spent on social networks and responsible for Instagram – which is owned by Facebook – they hope to achieve similar results for their application, thus attracting a larger number of advertisers for advertising. Instagram currently has about 400 million members, but is faced with some aggressive competitors like Snapchat, which fails to attract a younger audience and dynamic especially in the US, where the application is widespread. The novelty of the feed part of the plans to be more competitive, but Systrom ensures that will be added with caution: “If there is one thing that is good for us as a company is to introduce major changes slowly, involving the whole community. It is not that people will wake up tomorrow and find themselves a different Instagram. “
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