History Article
Close
This article was published on November 11, 2015 at 13:53.
The last change is the November 11, 2015 at 14:14.
Less special effects and more attention to the car market and the automotive industry supply chain. The Motor Show which will, from 2016, left the road traveled for nearly four decades – a showcase of the great houses in the frame of a mega show – to a new format. “Our idea – says Duccio Campagnoli, President of BolognaFiere – is that in Italy you have to recreate an event of national character. The great halls of Europe earlier this year and focus on the presentation of innovations designed to come to market. Instead we, keeping the date of the beginning of December, we want to be the platform of the innovations that are ready for sale “.
Exhibition Bologna, quashed the 2015 edition, will be seeking next year with a new look. Archived the formula of the joint venture to 50% with GL Events, new players have entered the field, under the aegis of the group exhibition of Emilia, which took over the event, thanks to a three-year agreement with Autopromotec, with ANFIA (the association national automotive industry) and Aci Sport. A new alliance with the support of FCA – Lingotto has already confirmed their participation – that seems to have convinced the main Italian and foreign automakers.
“All have shown great interest,” said Campagnoli, for which, with the review of a formula that made history but which showed the rope, “we have set the goal of proposing a national event without shortcuts “. The idea of a preview in December this year was quickly shelved. The energy is directed towards 2016, pending the final decision also on the basis: annual or biennial.
The Motor Valley Emilia between Modena and Bologna, with its big brands – Ferrari, Maserati, Pagani, Lamborghini – remains a fundamental point of reference. But the look is aimed at the entire chain of components, with a focus on innovative technologies in the service of sustainability, energy conservation, safety. The schedule will be the same: from 3 to 11 December, with the ambition to make inroads in the general public to promote sales and generate leads (through a digital interactive platform to create an active community all year) and carve a leading role in the automotive industry intercepting shooting.
“Already in 2017 – says Renzo Servadei, CEO of Promotec – the car market in Italy is expected to return to exceed the 2,000,000 units sold. The new hall will benefit not only redesigned the entire supply chain but also at the same consumers, who can touch the technological evolution “.
© ALL RIGHTS RESERVED
Permalink
No comments:
Post a Comment