The Iron 883 Dark Custom
Harley-Davidson goes on the tradition: the stand EICMA nothing new striking, because the US House, as is traditional, announces the models for the following year in advance, at the end of every August. However, each piece made in Milwaukee does not go unnoticed.
RANGE 2016 – Stand out on all the Forty-Eight and the Iron 883 Dark Custom, perfect foundations and essential for any customization, as well as Fat Boy Softail Slim and in the special version called S Series (the latter in a beautiful livery like the military), as well as updates to the Heritage Softail Classic (now with cruise control) and the Road Glide Ultra benefiting the assistance package and equipment of the range Project Rushmore.
The Road Glide Ultra
HD ELECTRIC – The stand Harley-Davidson is also being tested (on a rolling road) also Project Livewire. Of this we spoke with Mike Johnstone, Director of Marketing Operations for Europe, Middle East and Africa of the US House. “The Project Livewire is as it should be the future of Harley – says – attentive to the development of technology and designed based on customer feedback. We are happy because our audience, usually conservative and traditionalist, appreciated the novelty. But at the moment it remains a work in progress. Will we see you in the street? Maybe yes, we set ourselves the objective 2020 “.
The Fat Boy S
Revolution – Johnstone holds us But to emphasize the dynamism of Harley-Davidson: “To those who accuse us of not presenting three or four new year, we say that never as in these years have revolutionized our bikes, with the introduction of the new 750 Street and 500 that has enabled us to win new fans and make inroads in the female audience, jumped technology and quality on existing range with the Project Rushmore, not to mention the debut of warheads with liquid cooling. ”
The Forty Eight Dark
MARKET – In a list immense as that of the House of Milwaukee, Johnstone explains in detail what are the preferred models in Europe: “From Europe we have a very good answer on how Sportster Forty-Eight and Seventy-Two, then raving about the Street Glide and Softail Breakout. The 883 however was not affected by downturns since the introduction of the 750 Street, because they have two completely different target. ”
The Softail Slim
FUTURE – Johnstone, despite our insistence, did not miss anything about the projects of the House: “I usually do not talk about the future. I can only say that in 2016 we will be more and more focused on our customers, which represent an invaluable asset for us. ” For Harley riders from around the world 2016 already provides a full calendar of events, such as the European HOG Rally which will be held in Portoroz in Slovenia June 16 to 19, and the European Bike Week in Faaker See, Austria, scene from 6 to 11 September. In addition to the second edition of the “Battle of the kings” that saw the Harley-Davidson dealers shots of customization.
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