Bologna Fiere dreams of a new motor show and “p er better organize the new event, the trade fair organizer and the partners have decided to make it from 2016 year recognition of the event in the international calendar OICA, which will give even more weight to the event official and against the business community. ” So they know the organizers, after the past few days had long talked about whether or not to stop the edition 2015, between the anguish industries, concerned about the loss of income brought by the event.
From Fair explain – after detecting the Motorshow, first organized by third parties, in May 2015 – today commits the ‘capital’ of the region of Motorvalley, to “put in New available in Italy, an appointment useful to the world and to the automotive market and automotive. ” Opportunities still “most useful when emerging applications for renewal of the vehicle fleet and consumers await proposals for new cars and new technological solutions for intelligent mobility.” Bologna Fiere is “a duty to the public for 40 years following the Motorshow, update and re-launch it as the event that enhances the entire supply chain of the automotive industry and motorsport in Italy”.
The work of five months from May 2015 has enabled the company to develop a new Motorshow with a multi-year project. The Fair has signed a partnership agreement with Autopromotec – organizer of the most important automotive trade fair platform – and with ACI Sport and has the support of the automotive sector and trade associations. He met all the players, associations and homes of the automotive world. FCA Italy has decided to support the project with his participation and there have been positive feedback from automobile manufacturers, from component makers and associations encountered. But for organizational issues and to improve the success the event, much anticipated, should slip to 2016, will keep the same schedule, from 3 to 11 December.
NEW FORMULA. It will be a demonstration to the public – the Organizers promise “to promote sales, and generate ‘lead’: for motoring enthusiasts a 360 degree experience in the world of cars and motorsport in a digital dimension and to create an interactive community Motorshow active 365 days a year “.
The Motorshow 2.0 will promote the knowledge of cars, from the newest technology, will present all the new solutions of components and accessories for the car connected to the systems of intelligent and sustainable mobility, dealing with the institutions and the needs of consumers; give you the opportunity to check, either through the test drive through the racing, the potential of brands, models and pilots.
“We made the decision, with our partn er and after hearing the automakers, to realize the Motor Show in 2016 and are working to build, again, a meeting of the Italian car industry, automotive and motor sports. “So Duccio Campagnoli, President of Bologna Fiere, adding:” It will be a new motor show, not only the show, but an event aimed at the general public to accompany and promote the profound technological change taking place. “
Waiting for the recovery of the market. “Experts predict that already in 2017 the car market in Italy will again exceed the 2,000,000 units sold,” so Renzo Servadei, CEO Promotec Srl, which points out that “to achieve this goal, it will have an important role Motorshow an event specially redesigned to bring together the best supply and demand and thus promote sales. The new format will benefit not only the entire automotive sector, but also to the same consumer. “
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