staking, they point to. Not only because they have bought (dearly) Champions exclusively for three years , doing a cold sweat Sky and causing several upsets in its subscribers. They link and it shows because those of Mediaset, Piersilvio this, they decided to present the news of premium in full regalia, organizing a meeting in Santa Margherita Ligure. A frame so chic Milan, and actually a tad bit vintage.
In July a new way to “think the pay TV”, explained conference even through archival footage of Bob Dylan on notes The Times They Are A Changin ‘. Mediaset as Apple, a technology vision that becomes a vision of life, and vice versa? For now, the vision is football: the male boss still at home in terms of technology purchases. Or at least, the husband agrees with his wife, his monthly quota of fun. So in addition to the Champions just eight teams in Serie A, images from the fields and archival exclusive rights. As in the early days of pay, football is the driving force and can move subscriptions .
The idea is that the market for pay TV, while still in Italy, still has several expansion margins. Premium passes from defense to offense against Sky. It wants to be easy, fun, smart. So simplified packages and aggressive pricing . So technical developments Premium Smart Cam, a small receiver that plugs into the small TV also connected via wifi, and then Premium Online service via the web (also subscribed separately) that allows the display of all pay content in HD.
Yes, but besides football? Movies thanks to an exclusive deal Warner Bros and Universal . The two blockbusters this year, 50 Shades of Grey and Fast and Furious 7 , will be only on Premium. Between sets by Big Bang Theory , Orange is the new black and Mysteries of Laura , the TV series yellow with Debra Messing, Grace already in Will & amp; Grace . So much content, but only one new movie channel more (the new network series Premium Stories is a new way to call the channel to female Mya). Okay simplify and not to be redundant, but you are not likely to take advantage of recently acquired titles? A good pay should not also be able to enhance their own content thanks to the packaging of channels with original editorial lines?
What is certain, is that most real competition is good for everyone. Netflix will arrive in Italy as well, giant distribution of online content : more than compete directly with Sky and Premium, is to occupy a position other than, perhaps for a different audience yet. Yet, possible that the investment in content and technology in Italy is now only on pay? And for all the TV? Not a bad free TV that leads to the purchase of a good pay TV. Educating the public, all, to demand quality always helps the sector to grow in its entirety.
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