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Milan , June 27, 2015 – 09:32
Google has decorated its headquarters in Milan with the rainbow flag, Twitter has created a logo ad hoc and posted a message of support, car2go will march in the parade with his car, Vitasnella participates with a cart for the first time in Italy a number of companies takes the field in favor of the gay, lesbian, bisexual and trans adheres to the Milan Pride parade today at 15. “We support the recognition of LGBT rights – confirmation Alessio Cimmino, spokesman for Google Italy, which has sponsored the parade with a donation -. For our company, the theme of diversity, that is, the appreciation of differences, it is important: it is an element to be cultivated, because it allows us to grow and improve. “
In the US, many, many years, the private companies who support funds and delegations parades. In Italy it is a novelty: it was moved last year, a bit ‘on the sly, and car2go Vitasnella, it is mostly a matter of business (“We do this because the participants are in line with our target is a’ opportunity to be in contact with our consumers, “says Michael Pontecorvo, head of communications and Ferrarelle Vitasnella). But now there are new signals. Yesterday for the first time an Italian company, Telecom Italy, was leading the “GLBT Diversity Index”, the annual ranking of Parks that rewards companies more inclusive for gay, lesbian and trans. Meanwhile, the list of sponsors of Milan Pride has lengthened. But the arrival of multinational technology marks above all a change of pace: theirs is a position on the rights. They’ve already done in the US, where Apple, Google, Facebook, Amazon and Microsoft have signed a letter in support of gay marriage reviewed by the Supreme Court. “Proud to support the #MilanoPride and recognition of full civil rights for LGBT people,” announces Twitter now Italy. It is the globalization of rights.
June 27, 2015 | 09:32
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