Despite the risk collapse of the internet to the exponential growth in data traffic, you do not stop the rivalry on stream, the new goose that lays the golden eggs of big technology.
The last move on the chessboard is Spotify, a pioneer of songs to listen to on line, which now also want to try the card in the video challenge giants such as YouTube and Apple. And maybe put a first step in the production of content and TV on the web. According to rumors in the Wall Street Journal, the Swedish company would have “started a dialogue with several companies who specialize in creating videos for YouTube, but also for the co-creation of original video series.”
Spotify Mobile
That is, it would launch well in content production, mode that is making the fortune of Amazon and Netflix that time are an alternative to traditional TV. Spotify could announce the landing in the video in New York on May 20, the day he summoned the international press . The move – as well as a response to Key Music, the service YouTube to see footage of millions of songs by subscription – it tastes like a challenge to Apple that few days later, from 8 to 12 June, will kick off the developer conference. An event that could be crucial to the expansion projects of the streaming services of the Apple . First the launch of Beats music platform, which according estimates could start with a base of 75 million paying users.
According to media reports, to further outperform the competition Cupertino would be putting pressure on music labels to embarrass its offer Free Spotify and similar services like Pandora and Rdio . For this, the company led by Tim Cook would come under the lens of the US and EU authorities. At the same time, however, , the apple would be encountering difficulties in the agreements with the majors, in particular with Universal Music in his stable that includes Katy Perry and Taylor Swift.
Another news that the giant California could announce in June, covers the video and the new Apple TV: the company would in fact partnered with numerous television groups to provide a renewed service tv online – in a big challenge as Netflix, in fact – with a package of channels smaller but also cheaper than the catalog normally offered from subscriptions to cable TV . And there might also be a technical developments and the remote touch like the iPhone to interact with applications and interface. In short, the challenge of video and streaming is open. Spotify could be facilitated from data that already owns the listening habits of its users: 60 million, of which 15 million in payment. And the decision to diversify its business, as well as ward off the blows of competition, may be dictated by the hope of reviving revenue . Despite the increase of users, the service still struggling to make a profit: in 2013 recorded a net loss of 57.8 million dollars.
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