Publishing, the future is here Young via television to the Internet – The Arena

SIENA. The business based on the mix of subscriptions on online advertising and the New York Times; innovations in the Wall Street Journal for groped to raise revenues; the new direction of the Washington Post after the arrival of Jeff Bezos of Amazon; the use of a “robot” in the writing of the news by the Los Angeles Times. The future of publishing, through the models experienced the great American newspapers, was discussed yesterday during the first day of the conference “Growing between the lines’ in Borgo La Bagnaia, Siena. The mantra repeated by publishers, journalists and managers to get out of a crisis that still bites even overseas, it invests in the quality of news. “We expect to exceed one million digital subscribers in a few months,” announced Mark Thompson, president and CEO of the New York Times: “They grow subscriptions national but also international ones and a few other newspapers have had the success we’ve had. What we understand is that the public pays only if there is quality. ” The New York daily has moved its center of gravity toward online and decided to give less importance to the meeting in which they decided the first page of the next day and focusing on constant coverage of the news. Among the guests in Siena, also the director of the Los Angeles Times, Davan Maharaj, who, while supporting the need to innovate, defended the press: “It would be nice to take care only of the site but it is a luxury we can not afford, because the 80% of revenue is still from the paper. ” The newspaper does not have however failed experiment, stunning the world with the news of a strong earthquake in California on first of all through an algorithm that can automatically publish information on earthquakes above a certain threshold, “We love our robot and we would have a contest to name it. He has always been right. “
THE ROLE OF YOUTH. Two schools of Verona, the high school Galilei and artistic Nani-Boccioni, and two of Brescia, Calini of high school and the institute of Higher Education Capirola Leno, who yesterday attended the conference. Students participating in the project of the “Newspaper in Class” initiative involving in Italy over two million children and which also participates in the publishing group of our newspaper, the company Athesis, this La Bagnaia with the managing director Alexander Zelger and director of L’Arena Maurizio Cattaneo. And the role of young people on the future of information has been a dominant theme in Siena.
A study “Youth and Information” – conducted by Gfk Eurisko as part of “The Newspaper in class’, which continues for 15 years and involves about 45,000 teachers – shows that young people are not disinterested nor far from the world of information, they recognize the importance and relevance. Compared to the recent past, it is a revolution taking place in access to news, starting with the retreat of the television that gives way to the Internet. Social networks – according to research reported at the conference – are the most important innovation: 91% of teens use social at least once a week also to search for information (87% several times a week); the company represents the ‘means’ with the habitual contact absolute well above all others (as much as 65% occurs there every day) and the higher frequency of consultation for information (5.5 days out of 7). Internet sites are used by 94% of boys with the informative purpose: increasing both the overall use of the medium (make use of the weekly 88% of young people against 78% a year ago) and the habitual and frequency . Television with the news is still very present, but with a different significance in the young and progressive decline: the students who watch the news every day has fallen from 54% two years ago to 40% today. Downhill also enrichment programs. As for the print media there is a drop in monthly and weekly, while keeping the newspapers, thanks to the initiative “The newspaper in class”: consult them 79% of the students. As for the topics at the top of the standings there is music, followed by local news reports and with a certain detachment from the latest technology. The research shows the descent of the TV between the means used by children between 14 and 18 years. The availability of the smartphone is now full saturation: 100% of the young respondents have one. The percentage of students who said they had a profile on social networks is almost saturated: 95%.