Ensures Ben surprises everyone. The new insurance brand launched by Direct Line, launches its campaign with big news. In Milan, precisely in Via De Amicis (corner Corso Genova), in fact, Ben Ensures has posted a large billboard depicting the world’s largest QR Code , a code dimensional bar readable through a cell phone or a smartphone. A tool very different from the traditional one used by the other companies, which clearly constitutes an innovation in the world of advertising. As many already know, the new insurance brand born in Italy in 2002, gives drivers the policy more convenient with the ability to calculate estimates of insurance with ease directly online, a very convenient method that feature conserves, which surely will be fast, convenient and secure.
The objective of Ben assures, in fact, is to ensure an offer exclusively on the Internet, becoming at the same time a reference point for all those who use the web. In a technological age like this, the new insurance brand of Direct Line has well thought to use technology as a tool. Launch an innovative idea for the new campaign, for Ben assures, it was a very important step even though many will be wondering how the so-called QR code. Ben has also thought to make things simple: to scan the bar code affixed to the billboard, in fact, must be in possession of a cell phone or a smartphone equipped with Internet and camera. The moment will be scanned the QR Code, will open the main page of the website Ben assures, where motorists can see the best deals for your insurance as well as allowing customers to enter their Rc Cars or renew the insurance expire.
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