Facebook, newspaper reports directly to the company with Instant … – The Daily

->

Newspaper articles uploaded directly to Facebook – which is already a major source of traffic for the newspapers – with lots of photos, video and other interactive content. And not only. Because Instant Articles , app developed by the social Mark Zuckerberg and now visible iPhone , also exceeds the system’s link back the information website and allows users to enjoy the content directly within the deck , without leaving the board .

In return, however, newspapers receiving a fair share of sales as well as increased visibility . A first finalize the agreement with Facebook were actually nine publishing world: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild . A small initial group that will be the test for “improvements” and expand the innovation – which will also be available on other devices – to “more publishers around the world in the coming months.”

The publications will be directly sell advertising and incorporate it in their products, thus maintaining the entire sales result, both may delegate to Facebook the sale of advertisements. In this case, the social will retain a share of the revenue. “ Instant Articles enables publishers to maintain control of the content published and models business “, highlights Chris Cox , Chief product officer of social media. The tested will also continue to monitor the traffic data their content with analysis tools.

“We participate for explore the possibilities of growth in the number of users on Facebook , improving their experience of our journalism and increase their involvement, “he says Mark Thompson , President and CEO of New York Times . “It is essential that over time Instant Articles delivers benefits for publishers, whose continuous investment in original content is the basis of its success,” notes Tony Danker , International Director of the Guardian .

The news is not just about the content , but it is also technology . Instant Articles fact promises “to make the experience of reading up to ten times faster than standard articles on Mobile ” and introduces a number interactive features that “allow publishers to bring their stories to life in a new way.” Among these are the photo high-resolution maps interactive caption audio and the opportunity to comment on the parts of an article.

“This enterprise accelerate conversion , already in place, information ecosystem – explains Vincenzo Cosenza , Italian expert on social media -. It seems to me an enormous opportunity for the single editor , in particular for those who have so far used the Social Networks as a simple dump link and news low alloy. This is not to transfer journal on a platform of others, but to think of the individual as to enrich the content and convey through Facebook . “

->