More than three million users, great results (such as cancellation of the annuity parliaments convicted of mafia and corruption) and the knowledge to change the culture of citizens and decision-makers. And coming soon is the Decision Maker Tool, which lets users talk to politicians and corporations: “Who dare put us face”
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“ The culture is changing because people are aware that they now have the opportunity to influence decisions taken from above “. He has no doubt Elisa Finocchiaro , new country lead to Change.org for Italy , about the most important factor for change generated by the success of online petitions. An ascent in constant flux, as evidenced by almost 100 million people across the globe, from million plentiful petitions so far launched (with a monthly rate of about 29 thousand new requests) and support of more than 200 associations and non-profit organizations such as Amnesty, PETA, WWF, Oxfam America and Doctors Without Borders .
Italy is one of the most sensitive markets the will to change, so in 2012 the founder Ben Rattrey has endorsed the landing in the Bel Paese (one of 20 states where it operates a staff of Change.org, currently present in 196 countries), where Finocchiaro leads a team of five people (average age 30 years) are able to forge ahead and bring the most effective tool for activism on the mouth of more than 3.3 million users Italians . Thanks to them, the results exceeded expectations, not only in numbers: if the 365 victories so far are the “rescue” of Twin Peaks or preview World Star Wars: The awakening of the force , is a success is unbelievable that the cancellation of annuity MPs convicted of mafia and corruption (campaign launched by Free and Group Abel, signed by 522,990 supporters). Symbol with Change.org you may be able to pierce the corporatism that continues to restrain the change. Not surprisingly, social mobilization in salsa web has touched us the 25 thousand petitions, with an average of 650 new campaigns and 150 thousand new subscribers each month. “ The most eloquent proof that the petitions online not only work, but well involve more and more Italian collecting change requests disparate that develop on an open technology platform and neutral “.
Terms, the latter two of which Finocchiaro insists often during our meeting in the new Rome offices, in the district of Testaccio, to Change.org. “ Italy is not like the US and Anglo-Saxon countries, attention to ethics and will of the citizens, but we are doing is looking at road users, and decision makers. The latter, first, know that Change.org is a point of permanent observation, whose action does not end when the case which concerns them disappear from the pages of newspapers or websites . In addition to rebounds on Facebook and Twitter, we are here to keep vigilant and monitor the situation “. Concept tying itself in knots to news of greatest impact caused by the visibility achieved in Italy: “ The main message is that citizens come to The world around us can be changed, even by us. By increasing this awareness, people do not stop to petition online but continue to follow it, update it and spread it until you get to victory “. Not all campaigns are consensus, especially without those factors needed to hit the popular imagination; for this very often the team Change.org must intervene to enrich the petition: “B ood of the new requests each day we find online are not all it takes to establish itself, then we’ll take care to structure a campaign ad hoc. The ideal promoter should have a life experience that allows you to make a judgment on the issue launched , because it will have greater resonance, then we must consider the opportunity to impact that history has to be able to effect change . “
The global spread, the slenderness of the platform and the growing attention of the media and decision makers require Change.org honing tools and introduce new to attract new users ; the mobile application and the new search mode (with geolocation that explores such petitions are active in a given place) are two of the features that will come soon to improve and enrich the experience of members. After inaugurating the role of mediator for the associations in support of the people in need, supporting the cause of act to send aid to Nepal affected by the tragic earthquake, on the Italian side is taking shape the Decision Tool Maker , a project that brings together citizens and decision-makers, both public and private. “ As is the case on social networks, politicians and big corporations will have their own profile on Change.org where discover and respond to petitions that concern them. Unlike Facebook and Twitter, but not here programming the post and there is no advertising, but the brave puts his face to communicate with users “(the Mayor of Naples, Luigi De Magistris and Trenitalia have been among the first to accept the proposal, ed ). Despite the difficulty in finding partners willing to face without filters, this is another interesting attempt to bring people back to the center of decision-making and force decision makers to explain every move on.
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