Subscribe to Wired . Limited offer
The app everyone is talking about is just another tool to pamper your ego not a revolution of communication
Live
Click: a stranger walks to Rome commenting cars double parked. Click: two men kissing looking in camera. Click: a woman is folding clothes, then the child enters the frame and kisses her on the cheek. Click: a turkish guy says things at the screen looking very professional, sin is a singlet .
This is the reality that welcomes those who put themselves sifting through videos Periscope, the app to do social stream everyone is talking with the typical enthusiasm of the things that seem destined to disappear soon.
Twitter has decided to grab this latest soldier in War of online video content, which are now perceived as “what to do” to be in step with the latest fashion of use of the web. A enticed then there is also the opportunity to monetize all, perhaps placing advertisements before streaming or through sponsored content, in fact, probably, this is the real reason for the acquisition.
But with this move Dorsey and members in fact contradict the logic of 140 characters at the core of Twitter, as the stream of Periscope can last indefinitely and are thus among other things, one of the fastest ways to empty its share of traffic data – and the battery.
Use Periscope however is very simple: you decide if the video is private or not, if it stays on the server for 24 hours or not, and then you go online, obviously spamming everywhere the link transmission among its followers. Who sees us can communicate with us and send us the hearts, to indicate their level of satisfaction about the program.
Of course, sites, organizations, companies, VIP and assumed you have already thrown headlong into this new opportunity Free media exposure, the cry of “Have you ever seen that this time coming first and I become really famous?” . However, at the time, the hard core of users seems to consist mainly of people who have nothing interesting to say .
Periscope fact amplifies the great deception that underpin the social networks, Twitter in particular: all live exceptional lives and opinions we have extremely important to share with the world.
But no , as often happens, most of us did not really nothing substantial to share on social networks, but is keen to let people know the same.
Of course there is no doubt that Periscope potential have it: just like Twitter, may be useful to spread news of the last minute, to announce the new technology with video information or to make more immediate the relationship between a celebrity and his audience, perhaps even create new stars. The problem in fact is never in the media, but in the way it is used.
Given the initial results, however, it is not difficult to imagine how this application will instead be bent to all those users who, perched in small enclave, they love to pamper their ego and the illusion of a petty popularity. Moreover very often we forget a fundamental truth: video is interesting only if communicates something objectively relevant .
So now the anger gives way only a vague sense discomfort for the time spent unnecessarily in front of the stream of the boy who pushes with friends, the girl who wears make-up mirror, the kind that makes faces believing cool, an incredible amount of lint, glimpses of life trying desperately be sympathetic and appealing unsuccessfully ever , but still happy to be on the other side of the screen.
So no, probably Periscope not revolutionize forever the way where news are fruite , as stated by some industry experts picked from the classic fit of innovite . We speak of a clinical condition rather serious that, over time, can lead to an unmotivated enthusiasm for everything new in the universe of apps and startups, erupting, in severe cases, in phrases like “With a tweet you can change the world” .
Periscope could certainly prove to be an interesting tool and useful in some cases such as demonstrations, events, news events, but for the moment is only one of many ways in which many crogioleranno in the belief that there is someone really interested to see them as we speak with the dog or we review our fridge.
Enter your email -> – > Follow Want to receive updates on this topic?
No comments:
Post a Comment