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Interesting but not revolutionary. Stefano Parisi , former director general of Confindustria, for many years CEO of Fastweb and former president of Confindustria digital, now founder and president of Chili , the first Italian platform video on demand, comments on the choice of Telecom Italy and Sky to ally to turn channels Murdoch in Italian homes through fixed and mobile networks of the group chaired by Giuseppe Recchi and led by CEO, Marco Patuano .
Unlike its competitors, however, is not afraid Parisi Netflix: “It will be welcome. I can not wait, “said in a conversation with Formiche.net. It never fails to make the advances in Patuano …
WHAT’S ‘OF NEW IN SKY TIM
Since yesterday the old and new users of Telecom Italy may decide to add to the bid landline and Internet that of 150 Sky channels. And without a parable with a single bill. “It’s interesting because it is a further proof of the convergence between television and telecommunications. One developed by Sky and Telecom is one of several business model that is being tested on the market. But this is not an alliance of industrial or technological, is a commercial alliance, certainly does not change the market. I think you are too therefore emphasizing the novelty factor, “said Parisi.
” Sky already has a similar agreement with Fastweb, although this time there is an obligation of the parable – says the president of Chili -. But users in Italy that can not install the dish are only 1 million – reminds Parisi – It is not the first time for Sky, which in Britain for many years has reviewed its broadband “.
real novelty than alliances have occurred in the past? “It is an alliance between two dominant players: Telecom Italy in telecommunications and Sky in the field of satellite television. Stop. “
IN ROW FOR TELECOM
But behind the words spoken by Patuano the press conference to present the new offer Parisi sees another interesting element: “The fact that he said it will host other content providers,” says the president of Chili, who, taking advantage of immediately opening Patuano, relies on Formiche.net a message for Telecom: “We are ready” .
“We will be the first to be candidate to be present on that platform because it could reach a number of interesting clients and it is important for us to stay inside,” adds Parisi.
As long as you respect the rules of the market, says “I just hope they do not abuse their dominant position by denying the presence in their platform to other content providers.”
BACKGROUND
Channels in light, satellite TV, video on demand. What goes in search of the Italian public? “In Italy there are two markets and go at different speeds toward a new television, which is that of the stream.” And Parisi summarizes them thus: “One half, 48% of households, not have an internet connection at home, or a PC, it is still only on traditional TV, satellite or digital. Then there’s another half instead has internet, has pc, tablet, start buying a smart TV, and a very small percentage still connects to the internet “.
A measure of what? “While in Germany and Great Britain 70% of smart TV sold are connected to the Internet, in Italy only 30% is. The remaining percentage buys a smart TV and use it as a normal TV, “explains Parisi.
So you are in a transition from traditional TV to VOD (video on demand):” We are experimenting on our clients that those who buy a smart television, connect it to the internet and begin to see the film in streaming, consume much – says the former CEO of Fastweb-. Why learn to watch television differently. Create their own schedule and watch that content on Infinity, Chili or on other platforms, whatever they are. Tomorrow on Netflix. “
NETFLIX, bogey OR TURNING
For many who fear the landing, someone feels therefore lack:” I hope arrivals soon in Italy, because the presence of Netflix will accelerate the transition to the new world, and we are already inside, “said Parisi.
” Netflix, where it is present, changed the television market by opening the VOD ” . An example? “In Denmark, a country of 5.6 million inhabitants, the market value of VOD in 2014 is 100 million, in Italy, that we are almost 60 million, in 2014 reached 27 million.” What Chili
not theme of the presence of Netflix is not hard to believe, given that in recent years the company Parisi that in mid-May will open along with the Samsung Ultra HD service, it went to the expansion in European countries where the US giant is already present.
“We are going to countries like germinating and Austria, where Netflix is already present and where we do not have to explain what it means to watch TV stream, because people are used. In Italy we are opening the market that we do not have resources for large investments in advertising. “
Why in Germany and Austria, a user should prefer Chili to Netflix? “Because who uses Chili need not pay a subscription, unlike Netflix customers can buy movies much more recent, only three months after the theatrical release.”
THERE ‘ SPACE FOR ALL
And if Chili not fear the arrival of Netflix, at least according to Parisi, imagine living with VOD services already present, Tim vision, Infinity, iTunes, just to name some.
“From the point of view of the number of customers we are the first Italian platform, we have 440 000 customers, and statements made by the other, we know that other platforms do not come to these numbers. But our market is booming. Today the VOD in Italy is worth 30 million euros, as was true in Britain in 2009. There is room for everyone, “says Parisi.
THE STRENGTH
The real strength of Chili in Italy? “We are the only independent shareholders CHILI are the manager, the Dondo Privat Equity Antares and private investors, our core business is the VOD”. And the others? “Tim is a vision that is part of Telecom Italy, whose core business are telecommunications, so much so that makes a deal with Sky, competing with Tim Vision, Infinity is Mediaset, and the group can not lose view Mediaset Premium, the same happens to SkyOnline. Their core business are the cheapest premium linear. “
THE TWO MORE REAL RIVALS
On the path of Chili, and not only that, there are obstacles well Most relevant. “Our real competitor is piracy. But not only harms us – says Parisi -. It is a widespread phenomenon in Italy, definitely the number one enemy of the entire world of culture. Unfortunately, the measures so far taken against piracy there have not been many results, we hope for more aggressive action of AGCOM and greater promotion of legal offers. Even today the sites that illegally offer movies are funded by advertising and are the first choice in the search engines. There is still much work to do. “
To explain another problem with which the platform as a digital download and streaming Chili must confront every day, Parisi makes a comparison with the US:
” A Platform American like Chili, who were to be born today has a market of 100 million smart TV connected and must manage only one language: English. We who have the ambition to become a European platform, our domestic market is made from 40 million TV connected with more than 30 languages. “
Words:” A European platform must make individual contracts with producers and distributors for each country, must manage the assets of encoding and encryption, or of digitization and content protection, in 30 different languages. All this has a cost which must be added the different tax burden, “says the founder of Chili adding:
” If there is a political will of Europe to scramble European platforms can compete with the great American platforms must find solutions both from the regulatory point of view that tax, to reduce the handicap that a European platform has compared to an American.
example?
“We should have on the internal market for ‘audiovisual conditions of circulation of content similar those goods. Why not allow the Italians who bought a movie in Italy, to see it everywhere in Europe? Why not allow a customer to buy Polish and see a movie by its Polish platform even if it is outside your country? Today a customer of CHILI can not do it, “said Parisi.
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