Just like Julius Caesar crossing the Rubicon, he said alea iacta east , so for the Expo 2015 in Milan, we can say the die is cast and not back returns. What we can hope is that the losses in this case, in economic terms, are as low as possible.
Of all the planetary events, whether sporting, cultural, social or otherwise, know more pretty much all there is to know: from organizations to the dates. In this category, however, does not belong to the so-called Expo and, to demonstrate this, just retrace its history.
Many people wonder what constitutes and what it represent this event. For groped to understand it we must embark on a business, because a company is, the limits of the impossible, which gives a measure of how fleeting and immaterial whether the Fair fairs.
no small effort we went back in time by retrieving data as much as possible for officers groped to rebuild those that were the previous editions and thus have an idea of what you could envisage for Milan.
Internationals Bureau des Expositions
Let’s start with the Internationals Bureau des Expositions, the body that assigns the ‘Expo. The Secretary-General is Spanish Vicente Gonzales Loscertales (organizer of the event in Seville in 1992), impossible to know who preceded him. From 2003 to 2007 there was also a president and is the former Chinese ambassador to France Wu Jianmin who had dealt with the promotion of the last exhibition in Shanghai. Also in this case, before and after, the flood. The website does not help to tell the story. The origins date back to a Paris Convention of 1928 .
The Expos actually born at the end of 1800 with the intention of glorifying the progress and development of industrial ‘men’s. They represented a unique opportunity for participating countries to exhibit new products research, technology and industry. To recall, there was the car, the cinema, the airplane, the telephone, the television, the radio, but also the traditional instruments in common use as they could be the presses, cranes, the furniture just to get an idea .
The first took place in 1851 in London where he was made the Christal Palace as a symbol of reality transparent. Afterwards it was the turn of Paris, also confirms the Franco-British rivalry, which in 1889 built the Eiffel Tower.
The scandal of the Pavilion Italian in 1958
Then came a couple of world wars and a few dictatorship too before you can review the Fair resume his obstacle course between pseudo forecasts successes and predictable and obvious failures. The first post-war held in 1958, at a distance of only twenty-one years after the previous New York, Europe, and to be precise in Brussels. Italy’s economic boom comes his way, or rather does not show up at the opening, as telling the newspapers of the time. Italian architects had designed a small model village Amalfi Coast where expose the typical food of the beautiful country (the symbol of the event was the atom). The estimated cost for the construction of the large crib was 600 million pounds, a disproportionate amount for the same insiders. Nevertheless, those millions were not enough to complete the work, and the Italian pavilion came incomplete beams, rubble and bricks so that the government promised to the organizers that at least by the middle of May would complete the work. It sounds strange but this reminds something much closer to us.
They spend nine years, demonstrating just how much the Bie takes punctuality, and in 1967 it’s back in the new world where Montreal celebrates percent years of the independence of Canada on the eve of the landing on the moon and with Russia presenting Sputnik. Then you decide that three years are enough to organize another and in 1970 we moved to the country of the Rising Sun in Osaka where among other innovations is presented color television. But, the Japanese edition, shows the first signs of the futility and waste of money for such events. Enormous Luna Park walking no longer news until you decide to find a way to celebrate the 500th anniversary of the discovery of America.
The predestined and, in retrospect then, the unfortunate, is the Spanish town of Seville and just happens to want the current president of the BIE, Vicente Gonzalez Loscertales. Among other things, the Spanish Government guaranteed that the area where it had been prepared the Fair, the artificial island of Cartuja, where he was even diverted the river Guadalquivir, would become even a hub of scientific-technological development model Silicon Valley (was told the same thing for the future of one of Milan). After one year the place was a cemetery with pavilions abandoned, but Loscertales had climbed Bie.
The scandal of Lisbon and the flop Millennium in Hanover
They spend six more years and a few kilometers away Expo takes place the last of the century and the millennium. We are in Lisbon in Portugal, the Cinderella of Europe. On August 11, 1998 in full swing, also comes the scandal. The managing director of the Park Expo, Joao Caldeira, was arrested on charges of embezzlement and abuse of official acts (those crimes typical of the Italian peninsula). The manager had sold the land to a cooperative estate of which he was also a member and the money that had to end up in the coffers of the Expo had never arrived. There was talk of a figure that ranged from 10 to 14 billion pounds.
You turn the page and you go into the third millennium, but the story does not change. In 2000, after the controversy that continued to attempt to promote the candidacy of Venice, to dull is Hanover, capital of Lower Saxony, a city that the Germans themselves do not like, but you need to celebrate the greatness pompously Teutonic after its unification. To details will flop like the Millennium, so that the organizers were forced to engage in mid-Expo, the presenter of an erotic program for an advertising campaign with the intention of risollevarne the tide.
Dell ‘ last known exposure, the Shanghai theme of which was better city – better life (where smog covered the sun), it is known only that the alleged 72 million visitors, 99% were transported Chinese in force in the more traditional model of the scenes troops camel to try to prove that the Asian country is able to achieve unmatched numbers.
The story, as always, something teaches, only enough that someone took the trouble to read it even approximately, does not pretend to be even studied. Let us hope that the losses are limited.
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