Mark Imperato, Head of Digital Media, says the company’s vision of Palermo on one of the hottest topics of online communication, the Native: “Companies need to become Digital Media Company»
Native advertisin g – object the first IAB Seminar of 2015 – is so new, but only from the standpoint of “etymological” for Mosaicoon , the company specializes parlermitana in the development and distribution of video advertising . The mode in which Mosaicoon always spreads the network video – with semantic correlation , look & amp; feel adapted to the host page in click to play – is in fact a perfect example of Native before its time : “But the appearance of the term Native helps us: it is now easier for us to explain to customers what we do, “joked Mark Imperato , Head of Digital Media company.
Present as a speaker at the event depth of IAB Italy, Marco Imperato has stood the point of view of Mosaicoon on the topic, summarized as follows: the native is not only a model integration of advertising, but does “ total fusion of content and distribution , thanks to the integrated technology platforms that the company developed for the creation, distribution and tracking of video content,” us Imperato said.
New ways to reach users imply a total rethinking of the way we build, produce, distribute and measure posts. To this end Mosaicoon – which has among its own peculiarities to be can handle the full cycle of video adv , from its conception to the analysis of the results – has developed the ” Engagement Score “, articulated a new metric of 5 KPI created by the company to support companies in the development and management of effective strategies videos according to several possible targets.
” The relationship between the brand and the user has changed – said Imperato – in a scenario where the surplus of content and media determines a Attention Deficit consumer , traditional advertising based on the interruption can no longer work. We believe that video content should entertain the user in a targeted way, making it easier to use on the web through a distribution noninvasive and thus promoting loyalty. That’s why we believe in a model in which companies can produce and distribute content as if they were themselves the editors: our goal is to provide the tools so that they can in fact become true Digital Media Company . “
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