->
No time to exchange pleasantries that have already left the credits. So much life the tale of Tidal , the adventure desired by Jay Z and that, on paper, would have to outwit Spotify and report music musicians. Never in living memory technology, had seen a bubble deflate so quickly, even in the times of Pono , ie a few months ago, when to put on the market for music media had thrown nothing that Neil Young , the man who taught how to turn on a distortion to the grunge scene.
First things first. A few weeks ago, the March 30 , Jay Z and an impressive number of his colleagues, all people of prestige, as platinum albums and airplay charts conquered in each outing, presented themselves to the world with a new project to stream music, Tidal. Or rather, have resubmitted the world Tidal, which already existed in another form. All in an event, filmed on video and spammed at all sites of the planet earth, where you could see all these artists gathered not to promote some fund raising, the USA for Africa or Band Aid, but themselves. Tidal, in fact, is a project that, starting from the artists, would cut some steps in the chain, allowing the musicians to earn more than with Spotify and Youtube (which is not a channel that offers a streaming service , we know, but it plays pretty much the same function, always giving a brisk four authors and singers). Who was at the side of the famous rapper and producer? Really a lot of people, from Nicki Minaj Beyoncé , which for the record is also wife of Jay Z, via Jack White , Kanye West , Daft Punk , Arcade Fire , Rihanna, Usher, Calvin Harris, Deadmau5 Chris Martin of Coldplay, Madonna, J.Cole and repeatedly evoked Alicia Keys . In short, it was an album would have really done a bang. Instead.
It all began in February when Jay Z pulled out cinquatasei million dollars to buy the Swedish company Aspiro , a supplier of services WiMP music streaming and Tidal. The purpose of the latter, since its birth, propose a music streaming service with a quality superior to the competition. In essence, rather than just relying on MP3, as Deezer or Spotify, to name direct competitors, Tidal would offer FLAC files , much better in terms of yield. In addition to this, of course, being involved in this adventure so many artists, present as shareholders, not only as the face, there would be, this promised during the launch event, even a whole series of revolts exclusive to subscribers. Yes, because unlike Spotify, say, Tidal does not provide a free version . To access streaming services we must necessarily abound, with two possibilities, one basic, $ 9 90 , real news management Jay Z, and one already present in Aspiro called premium, 19 and 90. The basic version, and here already many have raised an eyebrow, is virtually identical, even as quality performance to that offered by Spotify Free, while in the premium takes over the use of FLAC and the benefits mentioned above.
Now, however, in many of the places you are not certain philosophical questions. Nowadays, it is a fact, the music is played mainly with media not born for this purpose, from smartphones to PCs, via the tablet. All media, not fitted, in general, of casse adequate , and tending to compress the music. It therefore makes sense to provide better support the effects of which, in hindsight, you lose once purchased? Another question that many of the experts have set it, it makes sense in a time like this, where the gratuity of the music, and not just music, it is considered a matter of fact, ask for a subscription to get what in other ways you can get without lifting a dollar? One last question, perhaps a second last, the fact that artists come to earn up to double that with Spotify and similar minimally interesting the audience? In fact the moment all gave great importance to the revival of Tidal. In Italy, for say, has begun to talk insistently to who could have guided the artists of our house in a such initiative, pointing in Jovanotti our hypothetical Jay Z . Then, however, the first few days on the market have sanctioned for Tidal a flop unprecedented . The many names involved have not made a driving force in the operation, in fact, many have looked at all those millionaires as those who do not want to do is find a way to earn from music without going by the record companies (for more truth in half, little generous towards those who, in reality, is definitely affected by the very idea of streaming music).
sign of decline, fast and irreversible abandonment of the ship by the CEO, Andy Chen , already April 19, after a few days after the launch of the operation. Clearly, in announcing the rotation with the new CEO, Peter Tonstad , former CEO of Aspiro, the official spokesman of Tidal stressed that change for the better it is, but such a sudden change of deliveries not portends nothing good in any kind of company. But the real question that should have been put directly concerned, investors and the public from home is also simple: will never be successful a streaming service that does not see among its promoters Taylor Swift ? She, who blatantly left Spotify, and yet took home the record albums sold in 2014 with its 1989 really seems to have a unique flair for business and have a unique ability to manage all of the methods of use of the its catalog. The fact that it is kept at a safe distance will have even wanted to say something, right?
->
No comments:
Post a Comment