Which digital hub if not the individual, around which technology you have to work and play on any device?
Every time I hear someone talking to Redmond a conference I can do is tell me that they have all my respect. Because to go from being the epitome of mediocrity, the antipodes of technological innovation, a society of only crap and Marketing , in what they have become today, well it takes a lot of work, two large balls (can you tell them?) and a dose of liver no small feat.
And so on October 6th they started with great fanfare ‘Event. Yes, the definite article and a capital are necessary, as everything that came before our eyes.
First Hololens. The helmet augmented reality Microsoft, the computer product perhaps most ambitious of the last twenty years, what does it look like a gadget from Google Glass Apache pilots, what appears to be straight out of the lab of Tony Stark, it is not only a product finished, but will be available in the first quarter of 2016 to all developers. Certainly it is not a popular price (something still three thousand dollars) but will do if only half of what we have shown, it is likely that we will see with our own eyes the next revolution in the IT world. It is a price for early adopters and developers of houses as Autodesk, Solidworks and several others are just peanuts. Basically there are TVs that cost far more.
Then the new Surface Pro 4. Version 3 is a beautiful object. Is not without its flaws, it should be improved in many aspects, but has been able to carve out its market. His successor is not a new car; Surface Pro 3 is with all faults and an improved monitor thrilling. And of course has been designed to mount Windows 10.
> The differences between tablets and laptops is a constant decline, especially according to Microsoft.
The first Band 2. Band was an experiment. Hard to find (it only sells in the US and UK), is not without flaws (the screen gets scratched only alitandoci above and the strap is not known for its strength), with very few applications (the rest is common to any device You are facing Windows Store) and design at least curious (a cross between a bracelet for fitness and control system for the Iron Man armor). But it went like hot cakes. And those who have not the spring. Microsoft tried again with the same philosophy as the Surface Pro 4. Nothing innovative; only have corrected all the defects, they did become more beautiful, more attractive, better integrated with all functions of the new smartphones and devices Windows 10 and have brought an entire wall of the brand in the world of fitness and sports, just to be sure it will be supported by anyone who has to do with the world of movement. I’d buy it now, if it was already available in Italy.
New flagships
Lumia 950 and 950 XL. I know, I know: the Microsoft’s mobile strategy has been confusing, erratic, ridiculous, did upset the last fanboy that was left to them. The product is not cool as an iPhone, nor popular as Android and so on. Yes, the number of apps in the Store is embarrassing as their quality. Moreover more than two years, Microsoft did not present phones flagship (flagships).
All true and sacrosanct, but … I see that the deformation of phones wield the people I meet, anywhere, at work, in meetings, in meeting and so on. A flood of iPhone, many Galaxy, some LG, Huawei began to be known but, increasingly, I check in your hand or pocket for some unique pieces of polycarbonate in bright colors. Even with all the shortcomings mentioned above, Windows Phone 8.1 and the Lumia brand have spread. And if you talk to who has one will tell you the same things mentioned above, but also that it is so damn good, that does not want to change. So there is that the system given up countless number of times is, slowly, gaining market share increasing to arrive in Italy to be the second mobile platform after Android (that’s right, before iOS).
950 and 950XL are presented as the bang of Microsoft. Are two flagship but seem designed with one thing in mind, that the user suggestions. What unique for a top of the range, removable battery and support for expansion with SD cards. Remain the advantages of the previous series, namely cameras PureView 20 megapixel camera complete with a Zeiss lens and optical stabilizer, screens AMOLED high definition, the dedicated button clicks.
After two years, Microsoft earlier proposal phones-flagship, facts for Windows 10.
Windows Mobile 10 (ah, indiscretion existing terminals will be updated in December) offers unique features, first of all Continuum. Through a special little box, which contains three USB ports and an HDMI port, you can interface the phone with a monitor, mouse and keyboard. A thin cable connects the little box with the USB-C also allows phone recharging. You can continue to use your smartphone to call, send SMS and use any features specific but, at the same time, you will see on the monitor in full-screen applications WUA (Windows Universal Application). Basically a PC in your pocket.
Lumia 550 will be the new phone instead of medium / low, thought to exploit Windows 10 with a tight budget.
Finally was presented Surface Book , the first laptop of Microsoft. Laptop is an understatement to call it because it is a convertible with a 13.5-inch screen. As Surface is equipped with touch screen, digitizer with pen holder, but also has a real keyboard, a large number of ports and incredible, among the options there is a discrete GPU, top of the range. Prices close to those of a MacBook Pro 13 “Retina, but with more versatility and performance features almost double.
The hub is you
Already these good things (never seen so many novelties all together by Microsoft) would be enough to show the sea change in place within the company. But it was the final speech of the CEO Satya Nadella that showed the vision of the company:
What matters most is the mobility of your experience, but to every single device . The devices come and go, you stay. The journey of personal computing has taught us this lesson. No single device will be a hub of activity forever. The hub is you. [...] Your content, data, settings, apps need to be mobile with you on any device makes more sense in a given place and a given time.
The user It is the center of everything and must be able to access their data in a totally independent from the device. Whether it’s a phone, an Xbox, a PC, one Hololens or any of the devices ecosystem Windows, the user must be able to work or play.
It is certainly not what tutt’oro that shines. All devices must have the same backend to save the content, and this implies not only security issues to manage, but also, probably, that users will be bound hand and foot to OneDrive and Office 365. But it is also true that the thing It makes sense. I tried to write this article in a different way from usual. Rather than sit an hour, as usual on the sofa, I rather exploited transfer times by metro and train, using the phone and a Bluetooth keyboard. Then, at lunch, with the convertible, and the laptop during the daily session in the computer lab forensics. I managed to fix ideas hand in hand and to compose the article in his spare time, without being tied to anything other than an Internet connection. And the time on the couch watching me I dedicated an episode of Dark Matter.
Um, I know that this time Microsoft is right …
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