Ligurian artisans of communication, a sector with a plus sign – Citta della Spezia

                          La Spezia – are 1,132 micro Ligurian craft that make your business communication: 2.7% of the national total (42,629 small businesses). According to data from Unioncamere-Infocamere (for the second quarter 2015), disclosed by the Research Confartigianato, the nostraregione is seventh in Italy for growth rate, with an increase of 0.5% over the same quarter of 2014. At the top Trentino Alto Adige (1,152 micro, + 2.2%), Lombardy (7341, + 2%) and Veneto (3,770, + 1.5%). In general, the North has increased on average by 1.3%,
however offset by a decline of about 2% in the South.

Among the sectors in different packages Liguria, printing and reproduction of recorded media (which has 365 micro-enterprises), followed by information services (167 actually) and the production of software and IT consulting (119 micro). The fund advertising and market research
has 87 micro and small enterprises, while in the activities of business support recording 49 actually Ligurian craft. In addition to eight publishing activities, there are other 337 micro-enterprises in the sphere of other scientific and technical expertise. “The artisans of communication are a rapidly expanding sector – says Giancarlo Grasso, president of Confartigianato Liguria – driven by the” digital revolution “that is growing at a fast pace. Stands out the presence of micro and small businesses, not just an expression of skill and
customization, but also flexibility in responding to demand of consumers and other businesses: a question more and more complex and sophisticated. Keeping up with the needs and the latest market and be able to innovate (and renewal), you need to react to the crisis and
boost its productivity. “

Moreover, the numbers of market speak for themselves: in 2014 the Italian families spent in phones, electronic equipment and telephone services to 37.4 billion euro: almost 257% more than the 10.5 billion in 1995. In contrast, the expense of Italian products on paper (from books to newspapers, but also stationery) stood at 8.6 billion, a decrease of 39.3% compared to 14.2 billion in 1995. The mobile phone is the technological object more prevalent among Italian: the
93.6% of households own at least one. Follow the PC, available to 63.2% of households, the mobile phone connected to the Internet (54%), digital camera (50.8%). Less common, but growing, e-books, present in 6.8% of households.