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This article was published on Oct. 23, 2015 at 15:54.
The last change is the October 23, 2015 at 17:56.
At 24 hours after the launch in Italy of Netflix, is mounting a strange aftertaste of disappointment. Something that looks a lot from performance anxiety, so to speak. Let’s start with numbers, those who hardly betray: 5 billion dollars in revenues in the first nine months of 2015, with 69.2 million subscribers and $ 79.5 million of net profit. Netflix is the champion of TV on-demand, and also its technology offers unrivaled experiences.
It may be there the phrase “does not have anything to prove,” except that the competitiveness of certain markets is fierce, and no gratitude. What frankly puzzling is the catalog offered to the Italian market. The wait will have been created with undisputable talent by marketing people, or simply the reasonable enthusiasm for the arrival of a service in the United States of America has revolutionized the world of television. But Netflix appears to have left its devastating force overseas. It is worse that ours is a country to be discovered, in terms of pay-TV (no, the Canon Rai this time has nothing to do). Season tickets for football and engines have always found fertile ground, while films and TV series have always been in the back of the illegal streaming. Enter the portfolio of Italian for such services is the real challenge. Challenge, analyzing the offer of Netflix, is uphill and full of obstacles.
Not impressive catalog of films, where the missing signatures and important firsts. But in this case it is right to point out that Netflix is focusing on TV series. So here it is the state of the TV series. He can not weigh the absence of “House of Cards”, whose rights have been sold to Sky. The buy-back of “Orange is the New Black” soothes the pain of orphans in the series concerning the interrelation of life and power of Frank Underwood. Perplexing, also, the timing with which will Suburra, the TV series Rome criminal who always as a matter of rights will be released in Italy only in 2016. There is (and looks like a big own goal) even Better Call Saul, series focused on the fate of Saul Goodman, the famous lawyer of Breaking Bad.
On the US Netflix is present, not in Italy. And speaking of Breaking Bad: no trace in the catalog, with understandable discomfort for many users. No trace even of Mad Men, Grey’s Anatomy, NCIS and CSI. The interesting titles are not lacking (by Narcos to Sense8 Daredevil Marco Polo), but now seem not much compared to a competition offering House of Cards, Game of Thrones and The Walking Dead, authentic phenomena of the moment. The hashtag with which Italy yesterday welcomed Netflix was #CiaoNetflix. And everyone, the “hello”, the wishes as he wants. At least for now.
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