open project
Milan , Oct. 7, 2015 – 17:05
Before Facebook Instant Articles, then Apple with Apple News. And in a sense also with Twitter Moments. Now, in the field of mobile experiences of the news, it’s time to Google. With a (double) announcement from New York to London and the home of Mountain View has launched its project Accelerated Mobile Pages. As the name suggests, the purpose is to expedite the opening of pages from mobile devices, encouraging users to enjoy more content rich and lean at the same time.
An open
This is a purely technological solution and an approach consistent with that in these years by Bigg issues digital publishing: the giant California has always proposed as a bridge to get to the readers of new generation, not without raising concerns about the speech of monetization (see the standoff between Google News and Spanish publishers) . Now its collaboration with publishers, 30 worldwide including the Italian daily The print , is providing a source code on GitHub to create web pages read in HTML format Amp. A project fully-open, so, unlike ecosystems created by Facebook and Apple, which can be exploited by any publisher, not necessarily news, under development and which does not provide for any sharing of advertising revenues or traffic generated. In this first phase will be the partner of Mountain View to enjoy the novelty: the New York Times to Guardian. Alongside Google also actually digital as Twitter, pointing both to ensure faster pages with tweets embeddati is to give a chance to read the content directly from its platform, and WordPress, which is working on a plug-in that It will make sites automatically compatible with AMD.
From next year, the solution will be open to all.
The mobile revolution
Users , that just on Google have ruled last May overcoming mobile searches against those from a fixed location, so will be able to have immediate access to the content in which they ran, without having to wait those few seconds – from 5 up based on the quality of the connection – which often destroys the interest. Improve, promises Bigg, the relationship with commercials, currently under fire for the ability to block ads from iOs devices.
7 October 2015 (amendment 7 October 2015 | 17:43)
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