LECCO – “Seventy years is a beautiful youth, if you have the ability to keep pace with the times and look to the future”. This message, delivered by Secretary General Cesare Fumagalli, embodies the goal that the Confartigianato Lecco chooses for itself celebrating its 70th foundation.
An important milestone honored with various initiatives promoted by ‘ Association during the course of the last week, culminating on Sunday morning with the celebration of the Theatre Company.
“A place, the theater, which is the heart of the culture and that has now become the center of culture of know-how, the culture of our country “ said the provincial council and city councilor for the Budget, Anna Mazzoleni , intervening in institutional greetings that preceded the ceremony, along with the prefect Liliana Baccari , to the president of the Chamber of Commerce, Vico Valassi , and the mayor Virginio Brivio.
“Take a seat in the center in Lecco This important event is added value – said the mayor – because doing business in an association means facing challenges together and sharing this is a great value for our community “.
Confartigianato in Lecco do it from 1945 when, a few days after the end of World War II, saw his baptism with the first network of companies created to buy raw materials at discounted prices; the following year was organized the first Craft Show and in 1947 the association had grown to over a thousand members.
These are the first stages of a story “that is linked to that of our country” as he pointed out by the current president of Confartigianato Lecco, Daniele Riva , retracing the past of the association: “There was the boom of the ’60s and exaltation for that period, then the decline statement. Today we see small signs of recovery. Meanwhile we had to deal with many changes “.
” There is no longer the romantic figure of the artisan who continues without change the family business – continued the president – for survive you have to innovate in products, in marketing and in production processes. Growth that also passes by the formation of human capital and research. Although our association has changed, with renewed services to support enterprises in these new needs. We have known the change, now is the time of consolidation. “
Innovation, along with the made in Italy, is the goal that Confartigianato present a challenge for the coming years. “And ‘this ability that allowed our companies to be strong on the market – remarked the provincial director, Vittorio Tonini – and to cope with change, fast, in recent years”.
Innovation means being able to adapt and evolve to the Secretary General Fumagalli who urged those present to look at the past “to keep in mind what we were, the road accomplished so far, and to catch a glimpse of what we will be tomorrow.”
All this to keep up with the times, with the new technology and the opportunities offered by them, they often remain unknown to small craft. This was revealed by an expert, Michele Vianello, a consultant for companies or, better describes itself as a ‘alfabetizzatore digital’, invited by the Lecco to investigate this issue.
“Innovation is fast and covers all – explained to the audience – the technologies have changed the way we communicate and access the information, now more than ever made of images. You have an audience of 11 million potential customers on the web, but you have to know and to use social networks for e-commerce, better treat your sites. New products can arise from ‘old’ crossing them to new technologies. “
These words of Vianello, who kidnapped the attention of those present, as well as seguitissimo was the intervention of the host principal of these celebrations, the national president of Confartigianato, George Lace .
“We are the most important association for free membership not in Italy, but in Europe. The ability to create a network of Italian artisans has avoided that could happen here too those motions that we have seen in Greece or other countries – pointed – Having 70 years is not a sin, it is important to be contemporary, being careful to nuovismo, taking what serving. To innovate means to sew a suit tailored for companies, just a craftsman can do. “
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