ARE now five billion people who own a mobile phone, and it is still a slight majority of those who own a traditional phone, smartphones will put a sign overtaking in the next months. According to the new report on the mobility of Ericsson, the Sim cards associated with smartphones will exceed in number those related to mobile phones in the third quarter, that is, between July and September. By 2021, says the study, subscriptions associated with smartphones will double, going 3.4000000000 to 6.3000000000.
But there is another already happened fast, according to Ericsson, is that between different screens: the smartphone beat the television as a means for watching videos – including those transmitted by TV channels – while you are at home. It ‘s so all over the world but only affects teenagers, ie a generation “native streaming,” born and raised with the ability to watch movies through the internet. According to the report, from 2011 to 2015 children between 16 and 19 years have halved the use of video on TV – from ten to five hours a week – and have almost doubled (+ 85%) from the smartphone, climb gradually more than five hours.
according to the survey, conducted on a sample of 9 thousand people in different countries of Europe, Asia and the Americas, the kids watch five hours of video abundant a week even from desktop computers and portable, and around three tablet.
the wi-fi is the first internet connection source that allows the use of multimedia content on the phone in the home, but the teenagers use more and more frequently also cellular networks. In the space of 15 months, from July 2014 to October 2015, data traffic consumption to watch video on smartphones from the boys it grew by 127%.
Smartphone and mobile phones, however, will come to them once passed by the Internet of Things, that is, the connected objects. In fact, analysts predict that by 2018 the world there will be more devices connected to the Internet to mobile phones. To confirm that the boom of smartphones is almost finished are the sales estimates for the current year, the research firm Gartner. C omplici saturation in developed markets and the tendency to prefer traditional or low cost models mobile phones in those developing, sales of “smart” phones does not seem in fact more like a long gallop. According to Gartner, in 2016 we will see for the first time a double-digit growth is not more, but that will be around 7%, half compared to 14.4% scored in 2015.
It is still a half billion smartphones will be sold worldwide, but analysts point out that the market will never reach the levels of growth over the last seven years, with + 73% record in 2010. This trend not surprising, since already in the US mobile phones have been surpassed even by car to the number of new connections.
The main reason lies in the saturation of developed markets: those who can afford a smartphone already has one in his pocket and it does not need to change it. The penetration of the devices has reached 90% in North America, Western Europe, Japan and the most advanced countries of Asia-Pacific.
In these regions, the users do not replace smartphones with the same frequency of a time who has a high-end smartphone tends to keep it for at least two and a half years before considering to change it. Moreover, almost every year manufacturers like Apple or Samsung are launching on the market new versions of their flagship smartphone, but from a technological point of view the news is not as exponential as a time and also the previous “model” does not become a junk overnight.
the markets where the producers are watching India and China. No coincidence that the two countries that Tim Cook , a number of Apple, has recently visited, and that many other big industry are courting.
However, compared to China – who also starts to saturation due to the proliferation of low-cost models that have made the fortune of local manufacturers such as Xiaomi – is India that has the greatest potential for growth. “The sales of traditional mobile phones have reached 167 million in 2015, 61% of total handset sales in the country,” says Gartner research director, Annette Zimmermann . Smartphones remain expensive in the country, but with the decline in average prices, the company estimates that this year the Indians will buy 139 million smartphones, almost 30% more than last year.
No comments:
Post a Comment