Tuesday, June 28, 2016

Manutencoop focuses on families. “All the housework in a … – Il Resto del Carlino

Bologna, June 28, 2016 – From cleaning to maintenance , through plumbing and security systems services. The housework in a click, through Yougenio. A start-up, but with seventy years of experience because it comes from Manutencoop, the main Italian group in the areas cleaning and technical maintenance services based in Bologna. The platform (www.yougenio.com) is already online, from June 6 services – 117 in total – can be purchased in Bologna, Milan and Florence. A novelty going to engage in rich markets: 6.3 billion worth of cleaning, personal services 8.9 milardi, the maintenance services 5500000000. Everyone with a substantial percentage of ‘underwater’. So it is estimated that the market also attacked worth 3 billion.

Alvise Vigilante, CEO of Yougenio, how did the idea to create this start up?

“it all started in the summer of 2015. the group has always focused on innovation, not only technological but also the process, in order to seize market opportunities.”

As the consumer, again to Manutencoop.

“we had never followed. The start-up is the best route for an operation of this type. The technology platform should be the engine of Yougenio. An innovative logic, starting from the knowledge of the group.

Is there something similar around?

” The way we have structured the project, It is an absolute novelty. We offer today a catalog of 117 services, ranging from maintenance to those areas cleaning. And we enter the homes with our employees employed on a permanent, highly qualified. People who guarantee a high standard of quality and professionalism. “

How many workers are engaged in Yougenio?

” We started in three cities, with 35 people employed in services already taken. We have a.

What was the most difficult part of the preliminary work?

” The technology platform has been developed since January, in June we got to the network. The times were very fast. We articulate the business plan with a horizon of five years’.

In business plan is the idea of ​​expanding the reach to other cities?

“the goal is to arrive in the city over 50 thousand inhabitants. The next will be in January of 2017, but we may decide to anticipate some departure. After Bologna, Milan and Florence, it’s up to Rome and three cities in the Veneto. “

Enter a ‘attacked’ market: what turnover can be generated?

“There is talk of a potential of billions of euro. But there is a strong black market component. And we, against this way of doing, let’s start a war without quarter. “

What will be your customers?

” The so-called digital buyers, those that at least once in the last year bought a product online. There is talk of around.

<33% of households' p> How much invested in Manutencoop Yougenio project?

“What invests the group: the Technology Platform , marketing and communications, in personnel. “

on this side there is still much to do, if you want to get to other cities.

“Tomorrow (today ed) assume five people in Milan. The plan goes forward from week to week. We look for people who have skills, familiarity with the technology and good business base. “

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