The theme parks no longer exist. Li now call theme parks , to highlight the increasingly experiential, organized, but also exclusive of this enterteinment .
but there is one aspect that words do not say, the ever increasing contribution of new technologies , the contribution that innovation, in all its forms, can offer the industry. This dawns, so obvious, when you walk in the scoglia of the biggest parks, where – for obvious budgetary reasons – are also major the investment: . It is in these places, before any other where, that the ‘ Industry fun experiencing its most spectacular innovations: breathtaking rollercoaster, time travel, show crammed with special effects, but also solutions to increase level of safety and engagement with the public.
For the Italian public, the ultimate destination is called Wonderland , the biggest – and the most well known – among the theme parks in our country, a structure to be 850 thousand square meters and almost one and a half million visitors a year, every year invests a big portion of its business for the renewal of the attractions.
this is where we we went to understand the new horizons of this market so bubbly. The opportunity offered to us by the launch of the Far West Valley , an all new area cost about 4 and a half million euro, allowed us to touch the state of the entertainment city. But above all to discover the plans – present and future – to revolutionize the entertainment experience.
The fun? A need to innovate
“The selection evolves, customers are increasingly demanding” , explains Tommaso Bertini , Sales & amp; Marketing Director of Wonderland in front of the Oil Towers, two imposing towers in free fall inspired to oil platforms in the Old West. “You can not think small, we have to deal with the best theme parks in Europe and the world. Everyone expects something new every year, but this requires investment jointed” .
The ultimate goal is always the same: create ever-more exciting attractions, futuristic, but also safe . “On this front, the technology plays a very important role, both inside and outside of the park” , confirming Bertini. “It helps us to improve operational management, ie the experience of visitors but also security. Be able to control in real time what happens in any point of any attraction is a fundamental aspect especially when traveling to 5G acceleration and more than 90 meters high “.
the eye of technology to improve security (and communication)
the reference is obviously to iSpeed and Katun , the two leading attractions of Ravenna park, two rollercoaster overall cost over 25 million Euros, which attract thousands of visitors from all over Italy, and Europe.
These structures, as well as the other 45 in the park are controlled by a dense network of sensors in charge of keeping an eye on the mechanical and electronic systems, informing them of any anomaly.
“artificial intelligence is added to that of operators in the flesh to help us understand if there are all necessary conditions for safe operation” , says Bertini: “If all passengers have fastened their seat belts, for example, or if the handles were lowered. Nothing moves without the prior consent of the central control system “.
The technology, especially Web tools are fundamental also to improve the quality and dissemination of communications . “you have to choose the right channels according to the addressees of the offer. the families, which make up the hard core of our users, prefer a more traditional communication, adrenaline junkies are intercepted increasingly through social media, like Facebook, Instagram, Pinterest. you have to change the registry, analyze user behavior, sperimentarenuovi languages. it is a very complex job, but essential: our job is to sell fun and happiness “.
The future is in virtual reality
One thing is certain. The spread and pervasiveness of new technologies is what makes Italian theme parks, and in general to those in Europe, to move closer to the standards of the mega-trusses . “ They are still a step forward” , admits Bertini, “but the distances are not as stellar as it used to. What we see today in the US is no longer a mirage, it is also coming soon from us “.
The reference is (also) to the virtual reality , an already explored the border and overseas ripe to land in Italy. “We are working on” , says the manager, “is an issue that will have an increasingly important role in dell’enterteinment world. People who enter into a theme park they want to enter into a different world leave all the worries out of the gate, get away for a day to try to return children “. Project them into another dimension, in the end, may be the best way, as well as faster, to please them.
© All rights reserved
No comments:
Post a Comment