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So Google uses big data to make pro-Clinton campaign
Assange reveals the commitment of the web giant in campaign
Hillary Clinton with Eric Schmidt, president of Alphabet, the Google holding
Google rate Hillary Clinton. And not through the financial support, but with a direct involvement in the campaign of the Democratic candidate in the US presidential elections 2016. A support is the Wikileaks boss Julian Assange, for four years taken refuge in the embassy of Ecuador in London, to escape a Swedish arrest warrant.
The Australian activist transparency, 45, speaking the other day from a distance at a conference held in Moscow which was also attended by Russian President Vladimir Putin, said that the Californian company ” it is engaged directly for Hillary. ” He added the president of Alphabet (the holding company of Google ed ) Eric Schmidt “has built a company to conduct the digital part of the candidate’s campaign.”
That the Silicon Valley is overwhelmingly sided in favor of the Democrats, and Hillary in particular, is not new. But the charge, despite coming from the leader of an organization engaged in a real battle of information against the American administration, has a special meaning. No one speaks of economic support, but of a structural intervention in the race for the White House. As demonstrated by Barack Obama, through the digital and internet you can gather and analyze huge amounts of data, with the aim of profiling voters dividing them into niches, to convince then with personalized messages and events carefully crafted city by city. This saves you money – money is the essential fuel of the race – and raise additional funds curbside. This is ensured by a startup financed just from Schmidt, named Groundwork. A leading them is Michael Slaby, technologist who has already taken part in the campaigns of Obama in 2008 and 2012 and was responsible for the strategy to TomorrowVentures, the investment fund of Schmidt. According to a reconstruction of the Quartz website, Groundwork already last year was one of the most important suppliers of the Clinton campaign, with bills to 177 thousand euro in the second quarter. According to estimates of Elan Kriegel, a campaign strategist, in 2012 the use of digital in the Obama campaign was decisive, with a weight for two of the four percentage point margin that allowed him to regain the White House.
If Google claims Clinton with technology, Facebook in recent days has been accused of having manipulated by human intervention their algorithms to weaken the visibility of issues dear to conservatives on the notice boards of its members. Questioning the way in which it is realized the ranking of trending topics, which should return in an objective manner the themes dear to the readers. Facebook has had to reaffirm its neutrality, claiming “that he never used or that it intends to use its products to influence the vote of the citizens.” A similar case occurred months ago with Twitter, which had been charged censorship campaign in which Bernie Sanders, the then Clinton’s rival for the nomination, he wanted to show the contradictions of rival.
If in the twentieth century, the support to a candidate by a major newspaper did discuss, in the twenty-the same goes for the giant digital. Especially if the commitment is entirely legitimate, it is not done with a pinch of transparent practices, but remains in the folds of algorithms and technology platforms. Engines and social networks, due to the importance that now play, would do well to get used quickly to have the same comparison with the public on trust, ethics and honesty that has always been, for better or for worse, the life of publishers and newspapers.
massimo_russo @
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