At the airport London Heathrow will be able to download movies and newspapers on their mobile devices, and enjoy them on the plane without access
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The kiosk EntertainMe Sita, available this summer to Terminal 5 at Heathrow Airport in London
Barcelona – If the mountain does not come to Mahomet, Mahomet must go to the mountains , saying the old adage. To do it right, this time, is the airline industry. To cope with the objective difficulties in bringing the web in the clouds , airlines and airports are planning to offer a refill of ground content, to be utilized once airborne. Among the novelties presented leading to the Air Transport IT Summit in Barcelona was the kiosk Sita EntertainMe, leader of providing technology solutions to airlines and airports worldwide. From this summer, passengers departing from Terminal 5 of London Heathrow Airport, will download movies, newspapers and other content on their mobile devices , and enjoy them in flight without connection needs.
The kiosk looks like an ATM for small and will be introduced initially at two boarding gates of the airport London Heathrow thanks to an experimental project developed by SITA and Orange Business Services and Adaptive Channel.
Through the touch display will be able to download free and paid content: from local newspapers and international in recent films, classics, TV series and travel guides to your destination. Just connect your smartphone or tablet, to purchase and copy the content on the memory of your device. Then you can read your favorite newspaper, or watch the most beloved TV series, on-board, without having a connection to Network. Different methods of payment: by ApplePay (not yet available for Italians users) to concactless, and of course by credit card.
“Today, nine out of ten passengers traveling with a smartphone or tablet , that 46% use to access to entertainment: EntertainMe is designed to meet this need in a simple and fast “, explained Dan Ebbinghaus Sita. “The new kiosks Sita offer a unique solution for entertainment to over 30 million passengers in a year, pass through Terminal 5″ , said Roberto Segala, Head of Commercial Services of ‘ Heathrow airport. But the point is this: how to take the travelers? Since the onboard connection continues to remain a pipe dream for most flights, especially in Europe, the idea is to invite passengers to think about their entertainment while they are still on the ground. But many expect the moments excited that almost always precedes a departure for download – if only briefly – a few episodes of their favorite TV series? Above all, why not do it at home with a catalog probably longer provided and selected on their tastes?
Offer contents on the ground, knowing he could not do in flight, from the industry has the flavor the yield evidence of failing to provide connectivity on the road , despite predictions. “It is not a surrender to the spread of Wi-Fi on board, which is a service to which companies take much. Rather it is a further solution for the passenger, which will be free to enjoy themselves really recent content “, explains to Wired Francesco Violante, CEO of SITA. If the problem is not the supply side, it may have to do with the question. But travelers do not want to connect in flight? “It is absolutely the contrary, all use estimates were regularly exceeded. In recent years the crisis has forced some companies investing in priority to other activities . And only a few have managed to do it on that segment “, says the CEO of Sita. Moreover, the proportion of investments would be precisely the main reason for the delay on the issue of in-flight connections. “The kiosk EntertainMe also allows companies to diversify investments and not be forced to wire up massively all aircraft. The vast majority of those who take a flight already has at least one in your pocket screen “, concluded Francesco Violante. In short, if the contents do not come on your smartphone in flight, it will be the phone to go into the content. To download them on memory, on the ground, without waiting for the mountain goes to Muhammad.
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