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Apple changes strategy: a new iPhone every three years?
Apple may extend 2 to 3 years the update cycle of the iPhone, to cope with the technological evolution slowdown in smartphone
the iPhone 7, whose launch is expected for autumn 2016, it could only be an enhanced version of the iPhone 6s. An “evolutionary” model with which Apple will inaugurate the extension of the update cycle of its major product 2 to 3 years. A functional decision to evolving technologies of sector, more and more incremental than in the past. It sustains a report published on the Nikkei citing inside sources to some Japanese suppliers.
TICK-TOCK-TOCK
With the exception of the first model in 2007, Apple has always managed the evolution of the iPhone on biennially, every two years with the introduction of “S” versions that build on the technology foundation laid by the previous model. Something like the Tick-Tock strategy to upgrade in two phases of Intel processors, introduced in 2005 and abandoned this year in favor of a three-year approach that includes an additional step of optimization.
The iPhone 7, provided that in Cupertino still decide to call it that, will be quite similar to the iPhone 6S, as they seem to confirm the first spy photos of the bodies of metal coming from the Chinese production lines. Apple still implement some improvements in key areas.
EVOLUTION OF THE SPECIES
The basic model could pass flash memory from 16GB to 32GB, with intermediate models who would jump to 128GB and 256GB. There will be new processors, as every year, and the most controversial innovations – needed to make the thinnest phone – will likely be the removal of the jack for headphones. New Earpod will go directly related to the Lightning jack. A good number of Chinese manufacturers of accessories, in anticipation of this possibility, have already started to propose specific adapters.
There will however be two models with different screen sizes. Only the largest might find a dual camera space (such as on Huawei P9) but also the sensor of the 4.7-inch model, in any case, will be updated. The sub-picture / video, more generally, will once again be one of the strengths on which Apple imbastirà promoting the new devices.
A YEAR OF TRANSITION
Hard to marry these rumors with recent AD Tim Cook assertions that “we can not live not the next iPhone. ” Probable that the plural used by Cook would include also the model whose launch is planned for 2017. A completely new version and it will introduce a new design paradigm, implementing innovative and advanced technical solutions.
The 2016 is showing in all respects as a transition year: according to the estimates Apple could sell iPhone less than in 2015 (an annus mirabilis that, it must be said, sballerebbe graphs of any company), a necessary step to review the future strategy of the company’s flagship product and riadattarne timing to a market such as smartphones, which flies to the saturation and can no longer ensure the growth rates that Wall Street had become accustomed.
THE QUEST FOR GROWTH
According to some analysts is underway the inevitable Apple’s transformation from a growth company to company capable of ensure value over time. Definitions of purely stock market mold however, may well describe the type of operational approach and financial companies. A thesis which, however, Tim Cook has repeatedly rejected, arguing that the iPhone market difficulties are temporary, linked to international contingencies and that the company will start growing again soon. The goal also involves the exploration of new and promising sectors, primarily automotive, as demonstrated soaring expenditure on research and development over the past few quarters.
Meanwhile, the new “computer” that Apple has in Serbia for this year will focus on other areas. We speak of the arrival of a new Siri, much more intelligent, and an assistant for the home that will compete with Google and Amazon Echo Home. It ‘also provided a substantial upgrade of the Mac laptops, with a review of the range and the introduction of a new MacBook Pro model, thinner and lighter and with one second touch OLED display, which could be the test for the introduction a similar technology on its iPhone expected for 2017.
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06/01/2016
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