“ system Wired ” is enriched by the new paper version available from tomorrow December 4th: a concept completely renewed able not only to inform but also to guide and inspire on the themes of ‘ Innovation , recounting the impact on daily life and the modern world.
For this, the new director Federico Ferrazza brought together protagonists at the international level, the current technological revolution. They will be the new signatures of Wired Italy. They will appear in the December issue, among others, the likes of Melinda Gates, Reid Hoffman, Wim Wenders, Chris Anderson, Roberto Cingolani, Michael Najjar, Alice Rawsthorn, Don Antonio Spadaro, Carlo Ancelotti .
Each new issue of Wired will monographic – the first is devoted to 2016 and the innovations which will be released next year and that will radically change our life- and will be able to explore the major issues of modernity. A complexity of content that resulted in a new format: no longer just a magazine, but a hybrid with the structure and characteristics of a Book . A “bookazine” capable of preserving the authority and ability to communicate propridi Wired Italy and to introduce elements of depth and analysis.
The New Wired is divided into chapters that address innovation issues. “ The recipe of Wired is to be credible, relevant and surprising at the same time. To give birth to the new Wired paper, we then created a work of genetic engineering, hybridizing the format and the visual appeal of a magazine with one of the print product the most successful of all time: the book. The result is a product which breaks the schemes of the past. That not only tells innovation but aspires to be innovative; that the format will never be equal to the previous number; that is contemporary though analog; that is not going to chase time, the languages and the amount of information online, but that, in fact, complete the offer of Wired made of digital and events “, so Federico Ferrazza, editor of Wired Italy.
The new “bookazine” will go beyond the newsstand. Readers will find it even at online shops, concept stores and libraries of worship. A book in every respect, a caliber paper more valuable and, as always, a careful care for design and graphics, which also provide a level of perception the feel of a product of great value.
Many the new commercial spaces with the highest impact, inserts and cuts paper for different opportunities for communication as branded content and native advertising . A unique product in the Italian enclosing editorial quality, information design, spectacular images and papermaking original solutions.
The print edition is therefore a “place” of pensieroe of understanding of a changing society in a faster than ever before, integrating perfectly in “Wired system” centered on digital. To Wired.it has seen in recent months a consolidation of traffic 5 million unique users Monthly and 27 million page views . Good results also for Mobile that exceeds the 50% of total traffic and for component video with more than 5 million video views.
The Digital expands: the monographic issues of the printed version will be integrated into canals fees, in order to interact and inform the social base brand that counts today about 1 million users. In addition, readers can stay up to date on their favorite topics with the Buzzword , sections of the site with their social profiles divided by themes: the first will Bufale Wired, Wired Zoo, Food Wired, Wired Sounds, Wired Popcorn (for fans of the TV series) and Wired Sports.
The “System Wired” is completed with important manifestazionisul territory for the general public: the case of Wired Next Fest The festival wanted innovation and brand created by Conde Nast in 2013 in Milan, who last May was met with record 108,500 admissions Total during the three days. The Fest combines moments of debate on the issues of digital culture and current events in a part of entertainment music for an audience from 0 to 99 years. Numerous people who have trod the stage of the event: from Roberto Saviano to Edward Snowden, Shirin Ebadi to Gianni Morandi, and yet by Subsonica to Max Pezzali, Gino Strada to Marracash from Zerocalcare Frank Matano, along with the three evening concerts Giorgio Moroder, Saint Motel and Neneh Cherry. In 2016 the Wired Next Fest doubles the appointment: in May in Milan and in September for the first time will arrive in Florence.
Next to Wired Next Fest, many will be events that are taking place in the course of 2016 , all with the aim of bringing more and more the general public to the brand and thus to enter into direct contact with people and companies who contribute every day to innovation and Italian International.
No comments:
Post a Comment