The Hypermarket Carrefour of Carugate, the first store of the French Group to open in Italy in 1972, a new era of shopping experience, and with it also the first restaurant the world “Terre d’Italy” where you have the possibility to alternate at the time of the purchases, the tasting of selected high-quality foods. For the first time, at the renovated store inside the mall Carousel, in a renovated 12,000 square meters, the guests can enjoy spending time immersed in an experiential dimension innovative, thanks to a large area devoted entirely the fresh, home textiles and the digital world.
The entire architecture of the hypermarket , in order to emphasize the will to put the customer at the center of innovative shopping, is designed to stimulate the five senses: sight, through the colors that alternate along the barrier of boxes and animating each department; smell, gratified by the scents of fragrant production of bread and pastries; touch, through the ability to be able to touch all products touch screen self-service technology in the department; the taste, which can be teased by the various tastings of artisan products as well as from the restaurant; and not least the hearing gratified by a serene and relaxing music continues to spread.
The new hypermarket is divided into four main areas, completely refurbished, where the innovation of different technological systems and digital two areas of “Fashion” and “What’s New” (among them are gaming and the kiosk editorial), living with a wide range of product offerings that recall the tradition of genuineness of the wine market and localism of the other two parts of the “market” and the “Daily expenditure”. It ‘was in fact made a new corner offering fruits and vegetables with high-range (including refined exotic genera), and a market model of middle eastern “souks” with an explosion of spices and herbs. For customers who love the exotic and the fish it is also provided a “Sushi Daily”, a corner and a tour fish that every day offers fresh seafood prepared with recipes created ad hoc. For the more health conscious, as well as a point Juice, the new hypermarket in Carugate also offers an entire department with organic products and specific to the various food allergies.
This new format, more intuitive and customer-friendly, promotes a new concept of “shopping” by offering types of services that translate into a ‘”experiential” that is unprecedented in other outlets in Italy. They could not miss even the three worlds of household: a wide range of products and assortments, totally redesigned for the home, including a service center hardware car with a mixing machine that allows you to create eco-friendly dyeing to customer request. The department dedicated to the world of culture (books, DVDs, CDs, newsstand and gift card) is interconnected to an area devoted to relaxation for adults and children where, they can share with their parents a moment of reading and creativity. There is also a corner Lego, real “shop in shop”, and a broad assortment of toys.
Note – This information has been published in its entirety as a guest article. This content is therefore not an article produced by the editors of MilanoToday
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