Milan – Food, books and smartphones. Gifts are purchased by most Italians. Especially among shoppers last minute: only one in three has already finished shopping for the gifts, while the remaining 65% – about 29 million people – will, between this weekend and Christmas Eve, the last present from put under the tree, for a total cost estimated at about 6.3 billion. And ‘what emerges from the latest survey Confesercenti-SWG consumption Christmas conducted on consumers and traders, from which emerge predictions quite positive on consumption: 33% of retailers believe that the overall improvement in confidence will lead Italians to spend a little more than last year.
The improvement in confidence is not to say that the Italians do not have concerns that could affect spending intentions: 50% report the danger of terrorist attacks, the 30% limitation issues banking system, 16% climate problems due to pollution.
Among the buyers of the last hour – says the study – there is a large group (34%) of total laggards, that do not He has not bought anything yet. 31%, however, has already bought some of the budgeted gifts, but spending on average less than 30% of the budget that had been reserved for this use. The tendency of the Italian gift ‘last-minute’ is not new. 79% of retailers expect it from this weekend (45%) and in the week before Christmas (32%) the maximum influx of customers. The majority will pay by credit card or ATM: nearly 7 in 10 say traders to have a POS, and 61% of those who own one indicates that electronic transactions are now between 25% and 50% of the total.
As I said, the food and wine are in first place among the Christmas gifts this year, with 77% of the vote. In second place there are books (55%), clothing (52%), toys (46%), perfumes and cosmetics (40%), technology (30%), appliances and furniture (15%), travel (15%), vouchers (11%), jewelry (10%), caskets-holiday (9%), car, motorcycle and scooter (5%). And among the tech gifts audio-video, telephone, television and computer, continue to dominate the smartphone (54%), followed by tablets and phablet (28%), ebook readers (22%), ultra hd televisions (8%) and video game consoles (13%).
Under the tree there will be surprises, first of all for children (43%), among books (17%), clothing (15% ), games once (11%), technological games (10%), toy trains, dolls and machines (9%), construction (7%), board games (7%). But even the biggest this year regaleranno and regaleranno something, with some cut compared to last Christmas. The first to look at reducing the number of gifts will be relatives: 17% of respondents, in fact, indicates that you want to save on their gifts. This is followed in the ranking of ‘cuts’, friends (indicated by 15%), and “themselves” (15%), in the name of saving fair. Better luck to the spouses and partners (9%), while a generous 5% of the sample said it did not expect to reduce spending on gifts.
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