After the experience in July of collisions Barolo, and waiting for the next event in 2016, Winecult, the wine project curated by Ian D ‘Agata, embarks on a journey to Asia, to promote the first in Hong Kong and then to Seoul large excellent wine of Langhe and Monferrato and the great products of the Piedmont.
From the Barolo, Barbera, Barbaresco, through the Altalanga, Grignolino, and Wines of the Cathedrals of Canelli. Not to mention the white truffle of Alba, the great Piedmontese cheeses, nougat and other local specialties. It will be an opportunity to promote in Asia at an extremely select public opinion leaders and practitioners of the trade not only products of regional excellence, but also the unique landscapes of the UNESCO sites of the Langhe and Monferrato, an international tourist destination.
On December 10, the Wine Project will stop in Hong Kong at the China Club for a walk-around tasting that will feature over thirty great Piedmontese wines offered by the partner companies of the project, to be followed by a gala dinner exclusively entrusted to the chef of the Italian restaurant Cipriani, dedicated to 24 VIP guests will have the opportunity to taste the white truffle of Alba, the famous Fassona, great local cheeses, nougat and other traditional specialties of Piedmont.
On December 22 in Seoul, the project will be a guest of the Grand Hyatt Hotel to meet with opinion leaders and practitioners of the Korean trade in a day of tasting more wines and gourmet products from Piedmont, followed by a dinner gala with 100 VIP guests and influencer of the local market. Both events will be handled by journalist and TV presenter Jeannie Cho Lee – considered one of the 100 most influential people in Hong Kong – which will present to the Asian market great wines and delicacies of Piedmont, from his recent experience in the Langhe in Barolo Collisions in 2015 as a guest of the Festival.
Some of the names submitted: Barolo DOCG, Barbera d’Asti DOCG, Barbera d’Alba DOC, DOCG Barbaresco, Langhe Doc Grignolino, Ruchè DOCG, Bianc of Bianc Altalanga Brut, Cuvée Altalanga DOCG , Champagne Classic method and many others.
The two events in Asia will be the occasion to celebrate the recent announcement of the Langhe Roero and Monferrato to Unesco World Heritage Site, the wine only site in the world to receive this honor. There will also be an opportunity to present the new film project in 3d designed by Wine Cult in collaboration with the festival collisions that will use the new revolutionary technology of virtual reality Oculos created by Facebook founder Mark Zuckerberg.
A new tool for innovation and growth for international tourism which through the use of 3D glasses allows you to see the scenery 360 degrees immersing himself in them, including sounds, colors and spaces in motion.
During the event, they will present for the first time in Hong Kong and Seoul videos shot in the vineyards of Langa during the last harvest in October, a first extract of a series of videos and interviews with help producers of Langhe and Monferrato and the participation of a technology company in Turin, the LD Multimedia. An absolute novelty in the media world, which will experience first hand the thrill of the harvest and the story of the main local wine producers.
Thanks to video 360 °, 360 ° and a brand new 3D format vr 180 ° 3D in subjective and moving guests to Hong Kong and Seoul, with over ten thousand kilometers away, will be immersed in the landscapes of Langhe at the very moment in which taste the best wines of the region, as if they were present in the vineyard with producers during the harvest.
In the events in Hong Kong and Seoul will be premiered the first video 360 ° “Barolo VR” a musical journey through the history and culture of the great products of the Piedmont, a unique experience to dive among vineyards, hazel, in the pastures, in the cultures and landscapes of Piedmont.
These multimedia products will also be displayed with viewers cardboard cheap.
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